Marketing Director

ORAC: Give walls personality

ORAC is een Belgisch familiebedrijf en internationaal toonaangevend in het ontwerpen en produceren van hoogkwalitatieve 3D-ornamenten. Het ruime aanbod bestaat zowel uit plinten, kroonlijsten, wandpanelen en decoratieve elementen als profielen voor indirecte verlichting. De producten worden wereldwijd verdeeld in meer dan 90 landen.

Sinds de start van het bedrijf, ruim 50 jaar geleden, staat permanente vernieuwing op vlak van technologie, materialen en design centraal. Dat bewijzen de vele innovaties in onder andere kunststoftechnologie. Die aanpak staat volledig in het teken van de ORAC-filosofie: creativiteit stimuleren en gebruikers inspireren om bijzondere ruimtes te creëren die hun persoonlijkheid en karakter in de verf zetten. De Orac Decor®-producten maken dat op een eenvoudige manier mogelijk door eenvoudige installatie, veelzijdigheid en gebruiksgemak. Van functionele plint tot karaktervolle kroonlijst: ORAC staat voor volledige creatieve vrijheid volgens je eigen stijl en persoonlijkheid.

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**Who is ORAC? What does our marketing Director do?**:ORAC is a fast growing family owned global company, specialized in **giving walls personality**. We develop, produce and sell a wide range of wall covering items that will blow your mind and that inspire anyone from end-user to influencer. Our customer base is best described as an **ecosystem** of specifiers, end users, web shops, wholesalers, installer/painters, interior designers and importers. The latest strategic marketing projects situate around translating our mesmerizing growth story in an **omnichannel** marketing roll out. For this reason, Ivan (commercial director) and our Ostend HUB marketing team (Lore, Ruth, Frederik, Alexia and Tom) are looking for a marketing director.
**What will you do?**

You will roll out our 3-year strategic plan that is designed to **double our turnover**. This plan has several key axis.
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Delight** our customers: hunt customer frustrations and close customer experience gaps.
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Energize and inspire**: as a marketeer for a very inspirational brand, you integrate the process of lead acquisition to conversion. You will be key strategic partner of implementation of our new CRM system.
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Spread** **the word**: use digital tools to increase the customer awareness by 10 times. Use CRM and marketing automation to funnel correctly.
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Innovate**: together with your team: launch new collections every year. Work together with influencers for product design.
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Reach out to customers**: increase the ‘easiness’ to do business with ORAC.
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Build the right essentials**: create the Marketing team of the future.

**Who are you?**:

- You are interested in becoming an **Oracian**: we have a positive optimistic mindset and a deep belief our business is ready for a next big scale.
- You have a deep experience for **omnichannel business in a client ecosystem**. There is no line. You collect **data** and use it to make decisions.
- You can translate complicated messages in **easy to understand** messages (actions, ideas, powerpoints,...). You are also willing to follow up in a hands-on way.
- You love to manage and to build strong **stakeholder relationships.**
- You are extremely **curious** and pick up ideas from other sectors,
- You have a **master** degree in a business area (marketing, economics, civil engineering,) and/or a relevant experience of +5 years. Your experience and interest is clearly oriented towards **omnichannel** business.
- Your **English** knowledge is excellent. Your manager is English speaking. The working language in the team is Dutch. Any other language you speak is a plus in our global environment.

**What do we offer?**:Over the last 50 years, we have become a key player in the world of interior design and décor. We are proud of our **family-owned** heritage and our company culture that stimulates long term valuable relationships. ORAC is a company that is investing in the future. We have been on a steep organic growth the path past 5 years and we are looking forward to accelerate this growth path. As a company, we deeply believe in concepts like **product leadership**, **innovation**, **digitization**, **customer experience**, but also **sustainability**.

You will join an **international** community, that stimulates an entrepreneurial spirit. You will receive freedom to shape your job and your department. We want you to develop and build your career at ORAC, so we can grow together.

As for this job: marketing is at the core of our **growth acceleration**. We believe in the power of the ORAC brand, that creates desire and passion in the market. You will lead a team of 6: product manager, product specialist, brand & communication specialist, content specialist, digital marketing specialist, e-comm manager. You will work closely with the local marketeers in our customer teams. You report to the commercial director.

**Why is this position open?**

Our curre