Marketing Manager

il y a 2 jours

Ronse Antwerp, Belgique Radius Belgium Temps plein
Performance Marketing Manager BENE We breiden ons team uit bij Radius Job Description: Performance Marketing Manager, Radius Belgium and Netherlands Location: Belgium (Antwerp / Ronse / Breda) – Office based (Antwerp) Company: Radius Business Solutions Industry: B2B Fuel Card, Telematics Solutions, EV Chargepoint About Us: Radius is a leading provider of fuel card and telematics solutions tailored for businesses. Our innovative products help companies optimize their fleet management, reduce costs, and improve operational efficiency. We are seeking a Performance Marketing Manager to join our dynamic team and drive our marketing efforts. Role Overview: As the Performance Marketing Manager, you will be responsible for developing, implementing, and optimizing our performance marketing strategies. Your goal will be to retain high-quality businesses that can benefit from our fuel card, EV card, EV chargepoints and telematics solutions, manage them through the sales experience and drive customer lifetime value with Radius (loyalty, cross sell and up sell). Strategy Development: Design and execute comprehensive performance marketing strategies aligned with business objectives, focusing on lead generation and customer acquisition. Campaign Management: Oversee the planning, execution, and optimization of digital direct marketing campaigns across various channels (website, social media, email marketing, marketing automation and SEO/SEA). Analytics and Reporting: Analyze campaign performance, prepare and present regular reports to stakeholders with actionable insights. Budget Management: Manage the performance marketing budget, ensuring optimal allocation of resources and maximizing ROI on marketing campaigns, using the most appropriate media to connect to our customer base. Cross-Functional Collaboration: Work closely with sales, product, and content teams to ensure marketing strategies are aligned with overall business goals and customer needs. Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences, using this data to inform marketing decisions. Cross-sell nurturing: Analyse, develop and implement cross-sell strategies to guide prospects through the appropriate sales channel and funnel, utilizing CRM tools to track and manage sales performances on the so-created leads. Continuous Improvement: Stay updated on industry trends and best practices, continuously seeking opportunities to innovate and improve performance marketing efforts. Bachelor's degree 3+ years of experience in performance marketing, preferably within the B2B sector. Proven track record of managing successful digital and outbound sales and marketing campaigns with measurable results. Strong analytical skills and experience with data-driven decision-making. Familiarity with marketing automation tools and CRM systems (e.g. Salesforce is an advantage). Excellent communication skills, both written and verbal, with the ability to present complex information clearly. Business level fluency in Dutch, French and English Knowledge of the fuel card and telematics industry is a plus. Competitive salary and performance-based bonuses. Opportunities for professional development and career growth. A collaborative and innovative work environment. What do we offer to you ? Departement
• Marketing Manager BENE Working hours MON-THU 08:30 – 17:00
• FRI 08:30 – 16:00 Salary Competitive salary and performance-based bonuses 39 hours per week 26 days holiday Meal vouchers Eco vouchers Hospitalisation insuranc... Social media, Analytics, Lifetime Value, Execution, Automation Tools, Customer Base, Cross Functionality, Strategies, Business, Communication, Campaign Management, Decision Making, Campaign, B2B Marketing, SEA, Management, Channel Sales, Telematics, Campaign, Innovation, Sales & Marketing, Design, Planning, Sales, CRM systems, Budget Management, Lead Generation, Optimization, ROI, Customer Needs, Marketing budget, Best Practices, Content, Reporting, Media, Market Research, Marketing, Direct Marketing, Salesforce, Email Marketing Originele vacature is te vinden op StepStone.be – Maak nu een Jobagent aan op StepStone en vind je droombaan https://bit.ly/2jPYsZC Vind gelijkaardige jobs, informatie over werkgevers en carrièretips op StepStone.be
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