GOOGLE ANALYTICS SPECIALIST
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GOOGLE ANALYTICS SPECIALIST
Job Title: Freelance Google Analytics Specialist (1-Year Contract)
Location: Belgium (Hybrid: 3 days on-site, 2 days remote)
Employment Type: Freelancer
Contract Duration: 1 year
About the Role
We are seeking a Freelance Google Analytics Specialist to drive data-driven insights and optimize our digital marketing strategies. In this role, you will set up, configure, and analyze Google Analytics 4 (GA4) to track user behavior, measure campaign performance, and improve website engagement. Your expertise will help us enhance user experience, increase conversions, and maximize ROI across our digital channels.
Key Responsibilities
Set up, configure, and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate data collection.
Track and analyze user behavior , including traffic sources, page views, bounce rates, and conversion funnels.
Create custom reports, dashboards, and alerts in GA4 to monitor key performance metrics.
Measure the effectiveness of marketing campaigns (e.g., Google Ads, social media, email) using UTM parameters and event tracking.
Identify trends and insights to optimize website content, user experience, and conversion rates.
Conduct A/B testing and experiments to test hypotheses and improve performance.
Integrate GA4 with other tools (e.g., Google Ads, Search Console, BigQuery) for comprehensive analysis.
Provide actionable recommendations to enhance user engagement, retention, and conversions.
Ideal Candidate Profile
Experience
3–5 years of experience as a Google Analytics Specialist , Digital Analyst , or in a similar role.
Proficiency in Google Analytics 4 (GA4) .
Hands-on experience with Google Tag Manager (GTM) for event tracking and tag deployment.
Strong understanding of digital marketing metrics (e.g., CTR, conversion rates, bounce rates).
Experience with Google Ads, Search Console, and other marketing tools for campaign analysis.
Knowledge of data visualization tools (e.g., Looker Studio, Tableau, PowerBI) to create dashboards.
Familiarity with BigQuery for advanced data analysis (optional but beneficial).
Experience with A/B testing and experimentation tools (e.g., Google Optimize, Optimize 360).
Certifications such as Google Analytics Individual Qualification (IQ) or Google Analytics Certification are a strong plus.
Understanding of data privacy and compliance (e.g., GDPR).
Languages
Fluent in English (required for collaboration).
Fluent in French or Dutch (required for client/stakeholder communication).
Soft Skills
Strong analytical and problem-solving skills to interpret complex data.
Excellent communication and presentation skills to convey insights to stakeholders.
Collaborative mindset to work with marketing, product, and IT teams.
Attention to detail to ensure accurate data collection and reporting.
Ability to translate data insights into actionable strategies .
How to Apply
Requirements:
Currently residing in Belgium (we cannot assist with work permits).
Fluency in English + French or Dutch (mandatory).
Apply directly via LinkedLink. Include your resume, daily rate, and a brief note on your experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital marketing analytics .
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