Senior External Communications Expert

Il y a 2 jours

Brussels, Belgique Allianz Popular SL. Temps plein
pAs Allianz Benelux accelerates its market presence in the Benelux, this role is critical to shaping our external narrative, managing high-profile partnerships such as the Memorial Van Damme, and positioning Allianz as a trusted voice in the financial services market in the Benelux. /ph3Role Purpose /h3pReporting to the Head of Communications, this role is responsible for developing and executing Allianz Benelux's external communications strategy. The focus is on building trust, protecting and enhancing the brand's reputation, and supporting business objectives across all external channels. A key priority is defining our thought leadership positioning — identifying the topics and narratives where Allianz Benelux leads the conversation in the market. /ph3Key Accountabilities /h3ulliDevelop an integrated external communications plan for Allianz Benelux, aligned with the overall business strategy /liliWork closely with senior management and marketing and value proposition teams to identify PR opportunities and create compelling content /liliManage, shape and execute external PR opportunities /liliBuild and maintain strong relationships with Belgian and Dutch media /liliDevelop and coach company spokespeople for media interactions /liliRepresent Allianz Benelux at external events and manage key stakeholder relationships /liliManage issues and crisis communications, protecting the company's reputation /liliDevelop and manage the corporate social/digital media strategy to amplify Allianz Benelux's external presence /liliLead measurement and reporting on communications impact (media coverage, share of voice, sentiment analysis) /liliSupport high-profile sponsorship activations (e.g., Memorial Van Damme) with integrated communications planning /li /ulh3Technical Skills /h3ulliExcellent writing skills (French, Dutch, and English) /liliExpertise in crisis/issue management /liliReputation management /liliMedia relations /liliDigital and social media communications strategy /liliStakeholder management at Board and sr. management level /liliCampaign planning and integrated communications /liliContent strategy and storytelling /li /ulh3Qualifications, Experience Competencies /h3h3Qualifications /h3ulliUniversity degree in Communications, Journalism, Public Relations, or related field /lili8–10+ years of experience in external communications, PR, or corporate affairs /liliFluency in French, Dutch, and English (written and spoken) /li /ulh3Experience /h3ulliProven track record in financial services communications or business journalism /liliEstablished network of journalist contacts in Belgian and/or Dutch business and financial media /liliExperience advising senior leadership / C-suite on communications strategy /liliTrack record of managing crisis or issues communications in a corporate environment /li /ulh3Competencies /h3ulliHigh level of influencing and persuasion skills /liliStrong interpersonal skills and ability to build trust across all organizational levels /liliStrategic mindset with the ability to translate business goals into communications plans /liliProactive, self-starting approach with strong project management capabilities /li /ulpAt Allianz, we're always on the lookout for individuals who are enthusiastic about AI and Data Analytics to shape the future and drive innovation across our organization. /ppAllianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. /ppWe are united by a shared commitment: to put our customers first and at the centre of everything we do. Their needs inspire our thinking and guide our actions. /ppTogether, we can build an environment where everyone feels empowered and confident to explore, grow and shape a better future – for our customers and for the world around us. At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. The foundation for this is our inclusive workplace, where people and performance both matter, and where integrity, fairness, inclusion and trust are at the heart of our culture. /ppWe therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations. /ppJoin us. Let's care for tomorrow. /p