Marketing Lead

ppBe the genius who shapes the Warren brand, builds powerful pipelines, and ensures we’re impossible to ignore. /p h3Why we exist /h3 pTraditional compensation plans in Belgium are outdated: low-yield products, minimal transparency, and endless paperwork. Employees worry about their financial wellbeing and HR teams are bogged down in administration. /p pThat’s where WARREN steps in. We’re pioneering Wealth Enablement—a new category focused on modern, transparent, and truly valued pensions, benefits, and investing. Employers trust us to attract and retain top talent. Employees appreciate that their money finally works for them. /p pWe’ve secured Belgium’s first-of-its-kind pension fund license, fueling exponential growth. As we scale, marketing turns our momentum into brand authority and measurable pipeline. That’s where you come in. /p h3What You’ll Own /h3 pWe’re hiring a bMarketing Lead /b who can build our narrative and the team that brings it to life. You’ll sit at the crossroads of brand building and demand generation: crafting a compelling story, then leading the people, campaigns, and strategies that make it resonate. You’ll own the full marketing scope—brand positioning, digital growth, content, flagship events, and website. You won’t go it alone: you’ll build and lead a lean team of domain experts, setting direction, raising the bar, and staying hands‑on where it matters most. /p pAs a leadership team member, you’ll work shoulder-to-shoulder with Sales and Product to influence Warren’s perception—first in Belgium, then abroad. No two weeks are the same. You’ll make Warren top‑of‑mind in the category we’re building. /p h3Your Day-to-Day /h3 pb1. Brand Messaging /b /p ul lipDefine and evolve Warren’s market positioning and messaging across every channel /p /li lipOwn our tone of voice, ensuring consistent communication across marketing, sales, and product /p /li lipDirect teams and partners to sharpen and refine the brand /p /li lipBalance regulatory credibility with bold, modern positioning, working closely with the COO /p /li /ul pb2. Online Growth Lead Generation /b /p ul lipOwn digital strategy and targets: paid social, paid search, content, ABM, and retargeting /p /li lipDeliver inbound pipeline targets and report on key metrics (qualified meetings, pipeline value, search growth) /p /li lipIdentify where to invest, when to double down, and when to pivot /p /li lipSupport Customer Success in advocacy and referral programs that drive new leads /p /li /ul pb3. Content Leadership /b /p ul lipLead Warren’s content engine across formats and channels: thought leadership, website, social, email, sales enablement /p /li lipBuild a steady publishing rhythm to amplify brand search and fuel demand /p /li lipTurn complex topics around pensions and financial wellbeing into clear, credible, and engaging stories /p /li lipSet the standard for quality and voice, leading all content production /p /li /ul pb4. Events Community /b /p ul lipShape strategy for Warren’s future events /p /li lipEnsure all events contribute directly to the pipeline: program design, speaker selection, sales integration, and follow‑ups /p /li lipLead end‑to‑end event production and logistics /p /li /ul h3About You /h3 ul lip6-10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries /p /li liStrategic generalist: you understand every marketing domain (brand, content, performance, events, web) and know when to dive in /li liTeam builder: you enjoy hiring, coaching, and supercharging a lean team /li liProficient in leveraging AI for content, research, and operations—helping your small team perform like a large one /li liSee brand and performance as two sides of the same coin /li liData‑driven: you set KPIs, monitor progress, and adapt quickly /li liFast‑moving, able to ruthlessly prioritize in partnership with Sales and Product /li liStrong communicator: clear, credible, and skilled at simplifying complex ideas /li liFluent in English; Dutch (and ideally French) a plus /li liComfortable navigating a regulated environment /li liMotivated to scale from Belgium to international markets /li liReady to build from near‑zero, embracing the creative and the unglamorous to leave a lasting mark /li /ul h3What’s in It for You /h3 ul lipFull ownership over brand, demand, content, events, and team /p /li lipOpportunity to set Belgium’s first impression of Warren and lay the foundation for international scale /p /li lipA front-row seat to building a category-defining fintech from the inside /p /li lipFreedom to manage a meaningful budget and headcount /p /li lipA mission that truly matters: helping people achieve financial confidence and freedom /p /li lipA culture built on high trust, high autonomy, and genuine respect—zero office politics /p /li lipSupport and resources from top investors backing your journey: Motive Ventures, Entourage, Syndicate One, Pitchdrive /p /li /ul pIf you’re ready to build something that