Social & Influencer Marketing Manager, North (Benelux & Nordics) Cricut Brussels, Belgium Workplace 5 hours ago

h3Company Description /h3 pCricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. /p pWe believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. /p pAt Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. /p pSo, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. /p pLet’s make. /p h3Job Description /h3 pWe are looking for an experienced Social Influencer Marketing Manager to lead Cricut's social media and influencer marketing across the Benelux and Nordic markets. /p pThis role will be responsible for bringing Cricut's international social and influencer strategy to life across the region. You will own the social media execution for North and act as the internal lead for influencer marketing, managing and challenging our influencer agency partner(s). /p pThis role will report to the Director of Sales Marketing and will work closely with the international marketing team. /p pbResponsibilities: /b /p h3Social Media /h3 ul liOwn the social media editorial calendar for Benelux and Nordics, translating international strategy, campaigns and product launches into relevant regional and local plans. /li liDevelop and execute a shared regional content approach, including content planning, copywriting, localisation and publishing, while ensuring strong local relevance. /li liSource and coordinate local UGC creators and content production. /li liManage and brief community managers (contractors). /li liIdentify trends, cultural moments and content opportunities, and drive testing of formats, messaging and creative approaches. /li liAnalyse performance, continuously optimise the content approach and share actionable learnings and best practices across markets and the wider team. /li /ul h3Influencer Marketing /h3 ul liOwn influencer marketing across Benelux and the Nordics, translating Cricut's international influencer strategy into strong regional execution. /li liLead and challenge influencer agency partner(s), holding them accountable for campaign quality, performance and delivery. /li liBrief agency partner(s) on campaign priorities, budgets, local market considerations and business objectives. /li liReview and challenge campaign plans, creator recommendations, creator mix, rates and expected performance, providing local market knowledge and creator suggestions where relevant. /li liEnsure creators and content align with Cricut's brand, target audiences, campaign objectives and compliance requirements. /li liCoordinate with internal teams to ensure creators receive the products, materials and information required for successful campaign delivery. /li liAnalyse and optimise influencer performance with agency partner(s), sharing cross-market learnings and managing investment against agreed objectives and KPIs. /li /ul h3Brand Partnerships Local Consumer Activation /h3 ul liIdentify and execute relevant local brand partnerships and activation opportunities. /li /ul pBuild and maintain relationships with selected local brand partners. /p h3Qualifications /h3 ul li8+ years of experience in social media and influencer marketing, ideally within a consumer, lifestyle, technology, retail or creative brand. /li liExcellent communication and relationship-building skills. /li liStrong analytical mindset with the ability to translate social and influencer performance data into actionable recommendations. /li liExperience managing marketing budgets and prioritising investment against business objectives. /li liExperience with graphic tools like Adobe Express or Canva /li liWillingness to work in a fast-paced international team /li liFluent in English and Dutch. Knowledge of a Nordic language is an advantage. /li liA genuine interest in creativity, personalisation, lifestyle and the creator economy. /li /ul h3Additional Information /h3 pbA Quick Note Before You Apply… /b /p pCricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but