E-Commerce & Online Marketing Specialist

h3E-Commerce Online Marketing Specialist /h3h3strongShape the next stage of Mobitec’s digital growth with us /strong /h3pMobitec stands for premium furniture, Belgian craftsmanship and one clear ambition: creating spaces where people feel at home. Our chairs, tables and interior solutions combine design, comfort, quality and individuality. /ppOver the coming months, we will take an important next step in our digital transformation. With the launch of our new website and the first preparations for future e-commerce activities, exciting opportunities are emerging in online marketing, customer engagement, lead generation and digital visibility. /ppTo strengthen our marketing team, we are looking for an: strongE-commerce Online Marketing Specialist /strong /ph3strongYour role /strong /h3pAs our new specialist you will help build, develop and optimise Mobitec’s digital marketing activities. /ppYou will work at the intersection of performance marketing, email marketing, CRM, digital campaigns, external platforms and the preparation of future e-commerce initiatives. /ppThis role is about much more than clicks and reach. We want every digital initiative to reflect the Mobitec brand, engage the right audiences, generate qualified leads and contribute to a premium customer experience. /ph3strongWhat you can expect /strong /h3pYou will play an active role in building and expanding our digital commercial marketing activities. Several initiatives and projects are only just beginning, giving you the opportunity to directly shape the way we approach digital marketing in the future. /ppYour responsibilities will include: /pulliPlanning, executing and optimising digital campaigns beyond our existing social media channels, with a strong focus on Google Ads and other relevant digital advertising platforms. /liliBuilding and further developing email marketing, CRM activities and lead nurturing. /liliManaging and optimising our Google Business Profiles. /liliUsing website insights, campaign data and platform analytics to develop actionable digital marketing initiatives. /liliAnalysing external platforms such as Archiproducts to better understand product interest, customer behaviour and commercial opportunities. /liliSupporting the preparation of our first e-commerce phase from a marketing, customer experience and user perspective. /liliCreating and adapting digital content for campaigns, newsletters and Google Business Profiles. /liliBuilding efficient digital marketing processes and making smart use of AI-powered tools in day-to-day marketing. /liliPreparing clear reports with actionable insights and optimisation recommendations. /liliCollaborating closely with Social Media Content, Digital Project Management, Product Data, Sales, Strategy and Management. /li /ulh3strongWhat you bring /strong /h3pYou hold a degree or professional qualification in Online Marketing, Digital Marketing, Digital Business, E-commerce or a comparable field. /ppIn addition, you have: /pulliAt least three years of professional experience in digital marketing, online marketing, performance marketing or e-commerce. /liliSolid knowledge of Google Ads, performance marketing or comparable digital advertising channels. /liliExperience with email marketing, newsletter platforms, CRM activities and lead nurturing. /liliA good understanding of SEO, SEA, website architecture, landing pages, web analytics and digital customer journeys. /liliExperience in reporting and data analysis. /liliStrong commercial awareness and an interest in digital business models. /liliExperience working with project management tools and ideally with AI-powered platforms. /liliExperience collaborating with external agencies and digital service providers. /liliA genuine interest in furniture, interior design, lifestyle, architecture, brand communication and e-commerce. /li /ulh3strongHow you work /strong /h3pYou are organised, proactive and able to work independently. You enjoy analysing data, measuring results and building digital initiatives rather than simply maintaining existing ones. /ppYou have a strong feel for branding, design, language and customer experience, and you enjoy collaborating across teams. You are able to explain digital topics clearly, bring together different perspectives and help establish new processes in a pragmatic way. /ph3strongWorking together /strong /h3pYou will become part of a versatile marketing team and collaborate closely with colleagues from Social Media Content, Digital Project Management, Product Data, Sales, Strategy and Management. /ppResponsibilities within the team are clearly defined. Your focus will be on Google Ads, email marketing, CRM, Google Business Profiles, lead nurturing, digital activation, external platform data and marketing activities related to our future e-commerce development. /ppYou have a good command of French, German and English. Knowledge of Dutch is considered an asset. /ph3strongWhat you can expect from Mobitec /str