Customer Journey Expert Home

pNN and ING have set up a joint insurance project team called “One Orange Team,” with the goal of becoming Belgium’s fastest-growing digital insurance brand. The One Orange Team covers Non-Life insurance solutions, Life insurance solutions, and Investment solutions. /ppAlthough most members of the One Orange Team are part of the NN family and spirit, the team is physically located at ING’s offices and works closely with ING’s Insurance and Investment Tribes. /ppbWhat does your job as a Customer Journey Expert Home look like? /b /ppAs a Customer Journey Expert Home, you shape the entire digital sales journey for NN’s home insurance products within ING’s digital ecosystem. Your role combines strategy, customer experience, data analysis, and digital innovation to boost online sales and enhance customer satisfaction. /ppYou turn insights into action, create seamless customer flows, and continuously improve the digital performance of home insurance products. You work closely with ING’s Digital Sales teams and NN Product teams to align strategy, prioritize opportunities, and maximize impact. If you’re eager to revolutionize the world of insurance, this is the perfect job for you /ppYour

key responsibilities
are: /ppbDriving online sales /b /pulliBuild and execute a complete action plan for home insurance online sales /liliDevelop segmentation and personalization strategies /liliContinuously improve the digital sales funnel to maximize conversion /li /ulpbDesigning and prioritizing the digital roadmap /b /pulliDefine priorities and deliver a roadmap covering campaigns, contact strategy, retargeting lead management /liliPrioritize high value IT developments /liliTranslate business needs into business requirements, user stories, and test plans /li /ulpbBoosting traffic, engagement, and conversion /b /pulliInitiate and validate actions to increase traffic, improve conversion, and optimize the end to end customer journey /liliSupport product improvements and new value propositions /liliIdentify opportunities for commercial growth through digital journeys /li /ulpbUnderstanding the market /b /pulliConduct competitive and market analyses focused on digital home insurance /liliIdentify trends and translate them into actionable opportunities /li /ulpbEnsuring cross selling success /b /pulliDevelop smart cross selling strategies between ING banking products and home insurance /li /ulpbManaging performance and visibility /b /pulliContinuously evaluate ING’s digital positioning against competitors /liliPropose improvements to strengthen digital visibility and customer acquisition /li /ulpbImproving customer satisfaction /b /pulliImplement initiatives to improve the Net Promoter Score (NPS) of digital customers /liliDevelop contact strategies tailored to each key life moment of the customer /li /ulpbThis is how you fit perfectly into our team /b /pulliMaster’s degree and 5+ years of experience in a similar digital, sales, or customer journey role /liliKnowledge of home insurance is required (fire and family insurance) /liliStrong digital mindset; skilled in design thinking, agile, and analytics (e.g., Google Analytics or Adobe Analytics) /liliExcellent communication skills in English with a good knowledge of French and/or Dutch /liliAble to manage end to end projects and multiple stakeholders /liliPassionate about innovation, digital trends, and continuous learning /liliCustomer centric, collaborative, and results oriented /liliTraining or experience in digital communication is a plus /liliAble to cope with fast-changing priorities /liliA competitive mindset /li /ulpbWho are we looking for? /b /ppNN is looking for people who give their best, come up with fresh ideas and are willing to take the initiative. People who can live by our values: care, clear and commit. We believe in an open and inclusive culture, where everyone feels welcome, valued and respected. So be yourself above all /ppbWhat you get with NN /b /ppYour attractive salary package is supplemented by some attractive fringe benefits such as: /pulligroup and hospitalization insurance /lilimeal and eco-vouchers /lili20 holiday days and 12 days recovery time /li /ulpTo discover your talents, develop them further and build on your career, you will receive: /pullia diverse range of training courses /lilia comprehensive onboarding /liliworkshops, coaching well-being services /liliopportunities for internal mobility /li /ulpAt NN, we know how important it is to have a good work-life balance. That’s why

we offer
a flexible home working policy. To give your creativity an extra boost, you can, of course, always visit our new working environment in the bustling Brussels, easily accessible by public transport. /ppbDo you see yourself working as a Customer Journey Expert Home? /b /ppYou are more than welcome /p