Group Digital Marketing and Media Director F/M

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career

Our CGO Team is looking for a talented and ambitious new Group Digital Marketing and Media Director F/M to join our team. This is a highly strategic leadership position, at the heart of how Lyreco engages customers and drives performance across every market.

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco's mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

WHAT WE OFFER

Your Role:

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will oversee all marketing campaigns across every channel, and manage paid media investments and execution for the Group. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group’s key media and digital agencies.

Your Missions:

Define Omnichannel Marketing & Media Strategy

• Act as a strategic partner to the Group Marketing & Digital Director and senior leadership in shaping the Group’s media and digital strategy

• Define digital & media marketing vision and priorities, channel mix, and investment guidelines

• Define the global media strategy for offline and online media, and set budget allocation and media plan frameworks

• Own Paid, Earned, Social, Owned campaign briefs as a key strategic deliverable

• Own campaign material and launch planning, including media plans and retail media.

Build Digital Marketing Skills within company

• Build new Central team on Media & Digital marketing

• Develop team vision

• Ensure marketing teams are regularly upskilled on new media & digital marketing topics

Media Execution & Performance

• Select and manage media agencies

• Validate media plans for digital performance marketing and branding campaigns

• Manage Paid, Earned, Social, Owned social, digital, and CRM always‑on performance marketing campaigns across subsidiaries

• Coordinate with subsidiaries on all other marketing campaigns

• Set the performance measurement framework and monitor campaign performance

• Align global and local teams on media governance, campaign execution framework, and standards

• Manage international Account Based Marketing (ABM) campaigns for international accounts and support local initiatives

• Own agency contracts, paid media guidelines, prioritized accounts, ABM content production plans, and the media and campaign performance measurement framework

• Own acquisition, nurturing, and retention strategy playbooks

Strategic Leadership & Stakeholder Management

• Act as a trusted strategic advisor to senior management and Group leadership on media and digital investment priorities

• Build and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy‑in on media strategy

• Represent the media and digital function within senior leadership and cross‑functional governance forums

Strategic Agency Leadership

• Lead the selection, contracting, and strategic management of the Group’s key media and digital agencies.

• Own strategic agency r