Marketing Campaign Manager

pbWe're looking for a Marketing Campaign Manager to join DPI, part of DD Group, in Brussels. /b /ppAs Marketing Campaign Manager you own the message and the channels for DPI and Dental Budget across our four markets. In print, that means the quarterly promotional flyers, catalogues and other promotional formats. Online, it means paid search and Merchant Center across our 8 e-commerce websites, commercial emailings and automated customer journeys. /ppYou turn the marketing agreements we negotiate with manufacturers into campaigns that run on every channel, and you bring the creative ideas that make them land: flyer themes, seasonal campaigns and events. /ppYou work in partnership with the Marketing Project Manager, who owns planning, dispatching and quality checks. That leaves you free to focus on content, channels and performance. /ph3What you will do /h3ullibDesign and deliver the print plan. /b Quarterly flyers, catalogues, parcel inserts, diaries and special materials for both brands and four countries. You take each piece from concept and product selection with the sales teams through to proofing, language versions and on-time production with designers and printers. /lilibRun paid acquisition across 8 e-commerce websites. /b Performance Max feed campaigns, complementary campaigns for ranges, equipment, launches and retargeting, and the Merchant Center feeds behind them. You track spend, revenue and ROAS and move budget to what performs. /lilibOwn email marketing and CRM. /b Plan and sign off around two commercial emailings per week per entity, build automated journeys in our customer data platform (loyalty, reactivation, supplier campaigns) and create targeted segments from ERP purchase history. /lilibKeep the websites commercially sharp. /b Banners, featured products, homepages, blog content and promotions that go live and expire on time, working with the E-commerce Manager and our web agency. /lilibTurn supplier agreements into campaigns. /b With the dental managers who own manufacturer relationships, build annual supplier marketing plans, roll each campaign out across every channel and report back on what was delivered. /lilibLead the creative. /b Flyer themes, commercial angles, seasonal campaigns, slogans and trade show stand concepts. /li /ulh3What you bring /h3ulli5+ years in marketing roles combining print production and digital, ideally in B2B distribution or e-commerce with a large product catalogue. /liliA track record of managing multi-language, multi-country print production with designers and printers. /liliHands-on Google Ads experience (Performance Max, Shopping, Merchant Center) with real budget responsibility and a ROAS target. /liliStrong email marketing skills and experience with a marketing automation platform such as Customer.io, Klaviyo or HubSpot, including segmentation. /liliExperience managing supplier-funded marketing budgets: agreeing what is included, delivering it and reporting on it. /liliA sharp eye for detail on prices, offers and links. /liliFluent French and English. /li /ulh3Nice to have /h3ulliDutch or German, which would be a real asset across our markets. /liliTrade show and event marketing experience. /liliA background in dental, medical or another regulated, high-SKU sector. /li /ulh3What

we offer
/h3ulliA role with genuine ownership in a business that is investing in its marketing and e-commerce across Europe. /liliHybrid working from our Western European HQ in Brussels. /liliAn international team working across four countries and several languages. /liliThe backing and scale of DD Group, with room to grow as the team grows. /li /ulh3Who are DPI? /h3pWith more than b45,000 product references /b and b20,000 customers /b, DPI (Dental Promotion Innovation) is one of the leading players in the European dental market. Founded in 2004, DPI offers a broad range of consumables and equipment, alongside Milling Master, our end-to-end solution from digital scanning through to the delivery of crowns. DPI is part of DD Group, a pan-European dental distribution group operating across the UK, Ireland and continental Europe. /ppToday we run 8 e-commerce websites across four countries under two brands, DPI and Dental Budget. Our marketing is deliberately omnichannel: quarterly flyers, catalogues and promotional print alongside Google Ads, Merchant Center, emailing and CRM automation. /p