Head of Marketing

pAre you an experienced marketing leader who brings clarity, direction and momentum? Are you able to combine strategic thinking with hands-on leadership and translate organisational ambitions into focused marketing priorities? Do you enjoy building strong teams and creating effective collaboration across an organisation? Lets talk /p h3HEAD OF MARKETING /h3 pVlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to btransform people for a better world /b We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap
- and become the entrepreneurial leader our world needs. /p pVlerick is a school, but it is run as a company, aligned with the high standards we foster in our different activities. We are looking for an enthusiastic and driven bHead of Marketing /b to lead the next phase of our marketing organisation. /p pIn this role you will define and implement an integrated marketing strategy, lead and develop a team of around 12 marketing professionals, and strengthen the way marketing collaborates with programmes and business units across the School. This is both a strategic and hands-on leadership role. You will bring clarity to priorities, roles and ways of working, while ensuring that the team delivers tangible impact for Vlerick's brand, market position and business ambitions. /p h3Your mission /h3 ul liLead, coach and develop the marketing team, creating clear direction, trust, collaboration and accountability. /li liBuild further on the recent centralisation of marketing, strengthening the team, developing key marketing capabilities and establishing effective ways of working for the future. /li liShape and implement Vlerick's overall marketing strategy, translating the School's ambitions into clear priorities, plans and measurable objectives. /li liCreate strong alignment between marketing and the different parts of the School, working closely with Marketing Unit Managers and other key stakeholders to balance School-wide priorities with specific market and business needs. /li liStrengthen Vlerick's brand, positioning and visibility and ensure a consistent approach across markets and channels. /li liUse customer, market, competitor and performance insights to guide decisions, set priorities and continuously improve marketing effectiveness. /li liTake ownership of the overall marketing budget and performance, using dashboards, web analytics and conversion KPIs, to track results, report progress and identify improvements. /li liManage key external partners and lead strategic marketing projects, while keeping abreast of relevant marketing and technological developments. /li /ul h3You /h3 ul liBring substantial experience in a senior marketing leadership role, preferably within an educational or services environment. /li liAre a strong people leader who brings clarity, develops people and builds trust and accountability. /li liHave experience building or strengthening teams and marketing capabilities, and feel comfortable stepping into an organisation that is evolving. /li liCombine strategic thinking with a hands-on mindset and know how to translate ambitions into priorities and action. /li liBring broad integrated marketing expertise and know how to create impact across brand, digital, content and demand generation. /li liAre a strong stakeholder manager, able to connect different perspectives, set clear priorities and make choices when demands compete. /li liAre analytical, pragmatic and results-oriented, with strong planning and execution skills and a solid expertise in marketing analytics, lead generation and conversion funnels to guide decisions. /li liHave an excellent written and verbal knowledge of English and are flexible to work across our different campuses (Brussels Ghent), in combination with your home office. /li /ul h3#ProudtobeVlerick /h3 ul liAutonomy and responsibility in a challenging work environment. /li liA dynamic, open, and international company culture. /li liOpportunities for professional and personal growth, incl. a training budget. /li liA team of enthusiastic, driven colleagues, passionate about learning. /li liA to Z responsibility for innovative projects, backed up by the leadership of the school. /li liBuilding up partnerships within and outside the organisation. /li liFlexibility: 30+ holiday days, working from home, a flexible benefits system, etc. /li liMeal vouchers, a hospitalization insurance, a group insurance, a company car and a mobility budget are also part of your package. /li liLast but not least, you'll have a real impact and inspire people to live, learn and leap /li /ul pAt Vlerick, bopenness to the world /b is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or