TikTok Shop Growth Strategist

pstrongManeuver Marketingbr/strongOur Vision, Mission Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality innovative supplement products. /ppstrongstrongBuild, Scale Operate Leading DTC Brands alongside A-Players /strongbr/strongstrongManeuver Marketingbr/strongOur Vision, Mission Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality innovative supplement products.brIn just 5 years, we kicked off our own DTC Health Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.brThese results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.brstrongThis is just the beginning of our journey, and you could be part of the next stage of our growthbr/strongstrongYour Next Rolebr/strongAs a strongCreative Strategist (TikTok Shop) /strong, you’ll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.brYou’ll be owning creative strategy for TikTok across key growth surfaces including strongorganic content, paid ads, and TikTok Shop /strong. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.brServing a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.brYou’ll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.brstrongWhat You’ll Dobr/strongstrongDrive TikTok Channel Growth Through Creative Strategybr/strongulliOwn the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content. /liliDevelop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation. /liliTranslate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.br/li /ulstrongConduct In-Depth TikTok Creative Researchbr/strongulliDive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns. /liliUse TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities. /liliDistil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.br/li /ulstrongExecute a Strategic TikTok Testing Processbr/strongulliBuild and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles. /liliPartner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly. /liliIdentify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.br/li /ulstrongCreate for Every Stage of the TikTok Customer Journeybr/strongulliDevelop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent. /liliCraft content that matches user mindset across different entry points — such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop. /liliEnsure content is both platform-native and strategically aligned to broader brand and product goals.br/li /ulstrongBuild Engaging, Native, High-Converting Contentbr/strongulliDevelop ad concepts and organic content built for TikTok’s unique content ecosystem, with strong emphasis on attention, retention, relatability, and action. /liliShape concepts that feel authentic to the platform while still delivering clear performance outcomes. /liliIdentify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content.br/li /ulstrongSupport TikTok Shop Growthbr/strongulliPartner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content. /liliHelp shape content that shortens the path from disco