Social Media Specialist – Paid Media Stanley/Stella BE Belgium Workplace On-site 3 hours ago

h3Your purpose at Stanley/Stella /h3pAt Stanley/Stella, we design and produce premium, sustainable apparel. Our products are distributed through a network of decorators, resellers, and brand partners across Europe and beyond. /ppAs our business grows, digital marketing plays an increasingly important role in helping customers discover our products and supporting our partners' success. We invest in building awareness of our brand and products while creating demand that benefits our entire partner ecosystem. /ppWe are looking for a Social Media Specialist (Paid Media) to lead paid social media activities across our European markets. In this role, you will turn business priorities into effective digital campaigns that generate awareness, engagement, leads, and commercial results. You will work at the intersection of marketing, sales, data, and technology, helping us connect with both our professional partners and the businesses that use our products. /ppThis is a hands‑on role for someone who enjoys combining creativity with performance analysis and who is motivated by continuously improving campaign results. /ph3Your role and impact /h3h3Plan and manage paid social campaigns /h3ulliCreate and deliver paid social media campaigns across multiple European markets. /liliAdapt global marketing initiatives to local audiences while maintaining a consistent brand experience. /liliSupport product launches, seasonal campaigns, and commercial priorities through targeted social media activity. /liliDevelop audience segmentation strategies and test different approaches to improve campaign performance. /liliManage campaigns across the customer journey, from brand awareness through to lead generation and conversion. /li /ulh3Drive performance and improve ROI /h3ulliMonitor campaign performance and provide clear reporting on key metrics. /liliAnalyse results and translate insights into practical recommendations. /liliManage and optimise media investments based on performance data. /liliContinuously test new audiences, formats, channels, and targeting approaches. /liliWork with a test-and-learn mindset to identify opportunities for improvement. /li /ulh3Use marketing technology and AI effectively /h3ulliUse AI and marketing technology to improve campaign efficiency, personalisation, audience targeting, and content creation. /liliStay up to date with developments in social advertising, marketing automation, and digital marketing tools. /liliEvaluate new platforms, channels, and technologies that could support business growth. /li /ulh3Support marketing automation and lead nurturing /h3ulliContribute to the development of automated marketing campaigns and customer journeys in HubSpot. /liliSupport lead nurturing activities and audience segmentation. /liliHelp improve lead quality, conversion rates, and overall campaign effectiveness. /li /ulh3Extend campaign reach /h3ulliWork with internal teams to increase the visibility and impact of marketing campaigns. /liliSupport content-sharing initiatives with reseller and decorator partners. /liliIdentify relevant industry communities, associations, influencers, and media opportunities that can help amplify our message. /li /ulh3Collaborate across the business /h3ulliPartner closely with communications, sales, product, and local market teams. /liliAlign on campaign objectives, messaging, budgets, and performance indicators. /liliHelp ensure a smooth handover of marketing-generated leads to sales teams and partners. /li /ulh3About you /h3h3Experience /h3ulliAround 5 years or more of experience in digital marketing, with a strong focus on paid social media. /liliProven experience managing and optimising campaigns on Meta platforms. /liliExperience generating measurable business outcomes such as lead generation, pipeline contribution, or revenue growth. /liliExperience with marketing automation platforms, ideally HubSpot. /liliExperience working across multiple markets or in an international environment is a plus. /liliExperience in a B2B, partner‑led, or trade‑focused business is advantageous but not essential. /li /ulh3Skills /h3ulliStrong understanding of paid social media strategy, execution, and optimisation. /liliComfortable working with campaign data, performance reporting, and ROI analysis. /liliAbility to balance analytical thinking with creative problem-solving. /liliStrong project management and organisational skills. /liliComfortable working independently while collaborating with a wide range of stakeholders. /liliCuriosity about emerging digital marketing tools, AI applications, and industry developments. /liliFluent English is required. /liliFrench or another European language would be an advantage. /li /ul