Content & Social Media Manager

An experienced content profile combining strong copywriting and brand voice with social media management, content strategy and performance analysis.

You own STRIDE’s organic content engine: what we say, where we say it, how consistently we say it, and whether it works. You turn projects, expertise and ideas into content people actually want to read, watch and engage with — and use data to continuously improve what we do.

You work closely with the Head of Marketing and our local satellite teams across Europe.

About STRIDE

STRIDE is a fast-growing player in fitness and sports infrastructure, headquartered near Ghent, Belgium.

We are the one-stop shop for professional training environments: we design, produce and install, from concept to delivery, with one team and one process. Our clients go from an empty space to a ready-to-use gym without the hassle of coordinating multiple suppliers.

That approach has brought us projects and clients including FC Barcelona, Lamine Yamal and The Mix Brussels. Today, we are active across twelve European countries — and growing fast.

Why this role

Marketing is a key engine behind STRIDE’s growth.

As we expand internationally, the amount of stories we can tell (projects, products, expertise, people and ideas) is growing quickly. At the same time, AI allows us to produce and scale content faster than ever.

But more content does not automatically mean better content.

We want STRIDE to have a recognisable voice, strong organic channels and a content operation driven by quality and performance rather than volume alone.

That is where you come in.

You will own the organic content and social side of STRIDE: from deciding which stories deserve attention, to writing and distributing them, measuring their performance and improving what we do next.

What you will own
1. Content strategy, copy & brand voice

You help decide what STRIDE talks about and how we talk about it.

You will:

·     Develop and manage our content calendar and core content themes.

·     Identify strong stories across projects, products, people, expertise and the wider fitness industry.

·     Turn those stories into content adapted to different channels and audiences.

·     Write and edit blogs, social media content, website copy, GEO/SEO content and campaign messaging.

·     Safeguard and further develop STRIDE’s verbal identity and tone of voice.

·     Make sure our communication feels recognisably STRIDE across markets and channels.

·     Find ways to turn one strong story or project into multiple relevant content formats rather than isolated posts.

·     Work with our European satellite teams to adapt content locally without diluting the overall brand.

2. Organic social media

You own the day-to-day development of STRIDE’s organic social channels.

This includes:

·     Managing channels such as LinkedIn, Instagram and TikTok.

·     Planning, publishing and following up content.

·     Managing and developing the community around our channels.

·     Testing new formats, content angles and distribution approaches.

·     Exploring and launching new channels where there is a clear opportunity, including platforms such as Pinterest or TikTok.

·     Deciding, based on performance, which experiments we scale, adjust or stop.

The goal is not simply to publish consistently. It is to build channels that contribute to STRIDE’s brand, reach and commercial growth.

3. Content performance & analytics

You don’t publish and move on. You want to understand what worked, what didn’t and why.

You will track and analyse relevant KPIs across content, social media and the website, including:

·     Organic reach and engagement.

·     Audience and follower growth.

·     Website traffic generated through organic and social channels.

·     Content and landing-page performance.

·     Leads and conversions attributable to organic content where measurable.

·     Performance by topic, format and channel.

·     SEO/GEO content performance together with the technical owner.

You translate this into clear reporting and, more importantly, concrete decisions.

Our expected feedback loop is simple:

Publish → Measure → Understand → Adjust → Publish better.

4. AI-supported content production

We use AI extensively and expect you to do the same.

AI should make our content operation faster and smarter — but the final output should never feel generic or machine-generated.

You remain accountable for originality, accuracy, narrative, tone of voice and editorial quality.

You will:

·     Edit and enrich AI-a