Social Media

ph3Your purpose at Stanley/Stella /h3 pAt Stanley/Stella, we create premium apparel with a strong focus on quality, sustainability, and responsible production. We work with brands, creators, decorators, entrepreneurs, and distributors who want products that combine great design with a lower environmental impact. /p pAs we continue to grow in the United States, we're looking for a Social Media Content Specialist to help strengthen our presence, engage our community, and connect more customers with our network of distributors, decorators, and Official Dealers. /p pThis role sits at the intersection of brand building, content creation, community engagement, and demand generation. /p pYou'll help grow Stanley/Stella's visibility and relevance in the US market by creating compelling content, building relationships across the industry, managing social media channels, and supporting campaigns that generate awareness and business opportunities. /p pYou will work closely with Sales, Product Marketing, Trade Marketing, Creative teams, and Global Communications while connecting with creators, decorators, printers, agencies, and partners across the industry. /p h3Your role and impact /h3 pbSocial Media Community Building /b /p ul liDevelop and execute Stanley/Stella's US social media strategy across channels such as Instagram, LinkedIn, TikTok, YouTube, and emerging platforms. /li liManage day-to-day social media activity and maintain a consistent brand voice. /li liGrow audience engagement and encourage meaningful community participation. /li liBuild relationships with decorators, creators, entrepreneurs, agencies, and industry influencers. /li liStay informed on market trends, platform updates, and emerging content opportunities. /li /ul pbContent Planning Production /b /p ul liOwn the US content calendar and ensure content supports business priorities, campaigns, product launches, and events. /li liCollaborate with internal creative teams and external partners to produce photography, video, educational content, and social-first assets. /li liAdapt global campaigns and content for US audiences. /li liCapture and coordinate content creation at trade shows, customer visits, showroom events, product launches, and partner activations. /li /ul pbCreator Industry Partnerships /b /p ul liBuild relationships with creators, decorators, printers, agencies, influencers, Official Dealers, and industry organizations. /li liDevelop collaborative content initiatives and partnership campaigns. /li liIdentify opportunities to encourage user-generated content. /li liStrengthen brand credibility through authentic engagement with relevant communities. /li /ul pbPaid Media Management /b /p ul liPlan, launch, manage, and optimize paid campaigns across platforms such as Meta, Google, and LinkedIn. /li liManage audience targeting, campaign structure, testing plans, and budget allocation. /li liMonitor campaign performance against awareness, engagement, lead generation, and return-on-investment goals. /li liContinuously optimize campaigns and test new approaches, formats, and channels. /li /ul pbEmail Marketing Communications /b /p ul liDevelop and execute email marketing and newsletter campaigns. /li liSupport communication around product launches, events, commercial initiatives, and partner programs. /li liHelp ensure a consistent message across all marketing channels. /li liWork with Sales teams to support lead generation and campaign follow-up activities. /li /ul pbCRM Marketing Automation /b /p ul liSupport marketing automation initiatives through HubSpot. /li liBuild and improve audience segmentation and lead nurturing workflows. /li liDevelop automated customer journeys aligned with different stages of the buying process. /li liMonitor lead quality, campaign effectiveness, and conversion performance. /li /ul pbPerformance Continuous Improvement /b /p ul liTrack and report on social media, content, and campaign performance. /li liTurn data into practical recommendations and actions. /li liMeasure content effectiveness, audience growth, lead generation, and campaign results. /li liUse AI tools and emerging technologies to improve productivity, content creation, reporting, and campaign management. /li liContribute to a culture of experimentation and continuous learning. /li /ul h3About you /h3 pbExperience /b /p ul li5+ years of experience in social media, digital marketing, content marketing, or a related field. /li liProven success managing both organic social media and paid digital campaigns. /li liStrong understanding of the bUS digital, social media, and creator landscape. /b /li liExperience working cross-functionally with Sales, Marketing, Creative, and external partners. /li liExperience with premium apparel, fashion, lifestyle, or consumer brands is a plus. /li /ul pbSkills /b /p ul liStrong knowledge of social media strategy, content planning, and community building. /li liHands-on experience managing paid campai