Marketing Specialist

h3Salary Range: /h3 p€64,300.00
- €119,300.00 /p h3Job Description Summary /h3 pThe Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact. /p h3Job Description /h3 h3Major Accountabilities: /h3 h31. Content Strategy Planning /h3 pIdentify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives. /p pKey responsibilities /p ul liPartner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix. /li liTranslate brand strategy into a prioritized content roadmap. /li liIdentify content gaps and opportunities across customer segments and journey stages. /li liSupport Brand Teams in planning launch and lifecycle content. /li /ul h32. Content Excellence Governance /h3 pEnsure content is relevant, compliant, high quality, and efficiently developed through effective localization, creation, and governance processes. /p pKey responsibilities /p ul liIdentify, prioritize, localize, develop, and govern brand content. /li liMaximize reuse of global assets while ensuring local relevance and compliance. /li liLeverage launch pads, approved content libraries, and scalable content development processes. /li liDrive content approval, lifecycle management, and content governance activities. /li /ul h33. Omnichannel Content Deployment /h3 pEnsure content is effectively activated across channels and integrated into customer engagement journeys. /p pKey responsibilities /p ul liDeploy content across appropriate channels and customer touchpoints. /li liCoordinate omnichannel content execution in partnership with OCE and Brand Teams. /li liManage agencies, vendors, and production partners to deliver content and media plans on time and within budget. /li liEnsure the right content reaches the right customer at the right moment. /li /ul h34. Performance Business Impact /h3 pMonitor content and campaign performance and continuously optimize activities to maximize customer engagement and business results. /p pKey responsibilities /p ul liTrack content and campaign performance using relevant KPIs. /li liIdentify optimization opportunities and recommend corrective actions. /li liSupport achievement of brand objectives through effective content execution. /li liMonitor budget utilization and contribute to efficient resource allocation. /li /ul h35. Market Insights Customer Understanding /h3 pLeverage customer, patient, field, and market insights to identify content opportunities and continuously improve content relevance and impact. /p h3Education: /h3 ul liBachelor/master in life sciences, marketing, communication, business, or a related field. /li /ul h3Languages: /h3 ul liEnglish /li liFrench and/or Dutch is a Plus /li /ul h3Experience/Professional Requirement: /h3 ul liExperience in pharmaceutical sales, marketing, or omnichannel roles, with strong expertise in content and material development. /li liStrong customer focus and understanding of healthcare, brands, products, and customer journeys. /li liExperience using digital (and interest in AI tools) to improve customer engagement and marketing execution. /li liProven ability to manage projects from strategy through execution, ensuring quality, compliance, and business impact. /li liStrong stakeholder management, influencing, and collaboration skills, with the ability to work effectively across functions and external partners. /li liExperience in content management, campaign execution, analytics, dashboards, and performance tracking. /li liAgile and adaptable, able to manage multiple priorities and work effectively in a complex matrix environment. /li liStrong communication, planning, and organizational skills, with a focus on operational and commercial excellence. /li liDemonstrates curiosity, a continuous learning mindset, and a commitment to developing expertise in business priorities and disease areas. /li liActs with the highest standards of ethics, integrity, and compliance, while living the Novartis values and behaviors. /li /ul h3Benefits Rewards /h3 pAt Novartis,we’recommitted to reimagining medicine together
- and rewarding the people who make it happen. /p h3Expected Annual Base Salary Range for role: /h3 p64,300.00
- 91,800.00
- 119,300.00 EUR Annual /p pThe base salary offered isdeterminedbased on gender-neutralobjectives, such as relevant skills,competenciesand experiencein accordance withthe Novartis pay setting policy and upon joining Novartis will be reviewed periodically. /p pIn addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance par