Marketing Specialist

pSalary Range: €64,300.00
- €119,300.00 /ph3Job Description Summary /h3pThe Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact. /ph3Job Description /h3h3Major Accountabilities: /h3h31. Content Strategy Planning /h3pIdentify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives. /pulliPartner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix. /liliTranslate brand strategy into a prioritized content roadmap. /liliIdentify content gaps and opportunities across customer segments and journey stages. /liliSupport Brand Teams in planning launch and lifecycle content. /li /ulh32. Content Excellence Governance /h3pEnsure content is relevant, compliant, high quality, and efficiently developed through effective localization, creation, and governance processes. /pulliIdentify, prioritize, localize, develop, and govern brand content. /liliMaximize reuse of global assets while ensuring local relevance and compliance. /liliLeverage launch pads, approved content libraries, and scalable content development processes. /liliDrive content approval, lifecycle management, and content governance activities. /li /ulh33. Omnichannel Content Deployment /h3pEnsure content is effectively activated across channels and integrated into customer engagement journeys. /pulliDeploy content across appropriate channels and customer touchpoints. /liliCoordinate omnichannel content execution in partnership with OCE and Brand Teams. /liliManage agencies, vendors, and production partners to deliver content and media plans on time and within budget. /liliEnsure the right content reaches the right customer at the right moment. /li /ulh34. Performance Business Impact /h3pMonitor content and campaign performance and continuously optimize activities to maximize customer engagement and business results. /pulliTrack content and campaign performance using relevant KPIs. /liliIdentify optimization opportunities and recommend corrective actions. /liliSupport achievement of brand objectives through effective content execution. /liliMonitor budget utilization and contribute to efficient resource allocation. /li /ulh35. Market Insights Customer Understanding /h3pLeverage customer, patient, field, and market insights to identify content opportunities and continuously improve content relevance and impact. /ph3Education /h3pBachelor/master in life sciences, marketing, communication, business, or a related field. /ph3Languages /h3pEnglish /ppFrench and/or Dutch is a Plus /ph3Experience/Professional Requirement /h3ulliExperience in pharmaceutical sales, marketing, or omnichannel roles, with strong expertise in content and material development. /liliStrong customer focus and understanding of healthcare, brands, products, and customer journeys. /liliExperience using digital (and interest in AI tools) to improve customer engagement and marketing execution. /liliProven ability to manage projects from strategy through execution, ensuring quality, compliance, and business impact. /liliStrong stakeholder management, influencing, and collaboration skills, with the ability to work effectively across functions and external partners. /liliExperience in content management, campaign execution, analytics, dashboards, and performance tracking. /liliAgile and adaptable, able to manage multiple priorities and work effectively in a complex matrix environment. /liliStrong communication, planning, and organizational skills, with a focus on operational and commercial excellence. /liliDemonstrates curiosity, a continuous learning mindset, and a commitment to developing expertise in business priorities and disease areas. /liliActs with the highest standards of ethics, integrity, and compliance, while living the Novartis values and behaviors. /li /ulh3Benefits Rewards /h3pAt Novartis, we're committed to reimagining medicine together
- and rewarding the people who make it happen. /ppExpected Annual Base Salary Range for role: 64,300.00
- 91,800.00
- 119,300.00 EUR Annual /ppThe base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically. /ppIn addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. /ppThe rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professiona