Brand Story Lead

pAbout Van de VeldebrpstrongShape the voice, image and story of an iconic fashion brand /strong /ppAt Van de Velde, we create premium intimates brands that empower women. Marie Jo is one of those iconic brands: known for its contemporary style, fashion-forward collections and feelgood attitude. /ppWe're looking for a Communication Manager to become the driving force behind Marie Jo's brand identity and content creation. In this role, you'll ensure that every story, campaign, visual and message consistently reflects what Marie Jo stands for. /ppYou will be the link between brand strategy and execution. While others activate campaigns across channels, you ensure the creative direction, messaging and content behind them are aligned, inspiring and unmistakably Marie Jo. /ppThis role is ideal for someone who combines strong organizational skills with a hands-on mindset, creative instinct with solid project coordination capabilities, and the confidence to build relationships and drive progress through collaboration and influence. /ppstrongYour impact /strong /ppstrongBe the guardian of the Marie Jo brand /strong /ppAs Communication Manager, you are the go-to expert on everything related to Marie Jo's identity. /ppYou understand the brand, its positioning, its audience and the women we create for. You translate consumer insights, market trends and brand strategy into clear messages, compelling stories and inspiring creative direction. /ppYou'll work closely with social media, PR, performance marketing, design, brand marketing and external partners to make sure every touchpoint reflects the same consistent brand experience. /ppWhether it's a social campaign, influencer collaboration, newsletter, paid ad or brand shoot, you are the person who can confidently say: /ppem"Yes, this feels like Marie Jo." /em /ppOr equally important: /ppem"No, this is not on-brand." /em /ppYour authority comes from expertise, clarity and influence. You know how to align stakeholders, challenge ideas constructively and bring people together around one shared vision. /ppstrongDrive the content strategy and content calendar /strong /ppContent is at the heart of how consumers experience Marie Jo. /ppTogether with the Senior Communications Manager, you'll translate the brand strategy into an annual content plan, seasonal narratives and campaign storylines that inspire teams across the business. /ppYou keep a constant pulse on consumer behaviour, cultural trends and brand perception, using data and insights to refine messages and identify new opportunities. /ppFrom long-term campaign planning to weekly content priorities, you are responsible for keeping the bigger picture and the details perfectly aligned. /ppYou'll coordinate multiple timelines simultaneously, ensuring everyone has the right content, the right messages and the right assets at exactly the right moment. /ppstrongLead creative content creation from idea to final result /strong /ppFrom the first creative briefing to the final image selection, you'll own the content creation process for Marie Jo. /ppYou will lead photo and video productions, brief photographers, stylists, agencies and creative partners, and represent the brand during shoots. /ppYou are comfortable making creative decisions on set, providing feedback to experienced creatives and ensuring every visual aligns with Marie Jo's aesthetic and storytelling ambitions. /ppAt the same time, you have a strong affinity for copywriting and verbal branding. You help define campaign messaging, validate copy, refine storytelling and ensure a consistent tone of voice across all channels. /ppYou don't just create content. You create content that strengthens the brand. /ppstrongWhat you'll bring /strong /ppWe're looking for a confident and experienced communications professional who thrives at the intersection of creativity, branding and execution. /ppYou likely bring: /pullipAt least 5 years of relevant experience in communications, content marketing, branding or a comparable role /p /lilipExperience within a fashion, lifestyle, luxury or consumer-focused brand environment /p /lilipProven expertise in content planning, storytelling and content creation /p /lilipStrong experience managing complex projects and multiple deadlines simultaneously /p /lilipExcellent copywriting and editing skills /p /lilipA strong visual eye and affinity with photography and video production /p /lilipThe confidence to challenge ideas, provide constructive feedback and influence stakeholders without formal authority /p /lilipStrong organisational skills combined with a hands-on mentality /p /lilipFluency in Dutch and English /p /li /ulpstrongYou are someone who... /strong /pullipUnderstands both consumers and brands /p /lilipCombines creativity with structure /p /lilipSees opportunities where others see complexity /p /lilipEnjoys bringing people together around a common goal /p /lilipIs comfortable working in a fast-paced environment /p /lilipTakes ownersh