Product Marketing Designer

ppDelta by eToro is an investment tracking app part of the eToro group. Our app is the #1 portfolio tracker trusted by millions of investors worldwide. We're in the middle of an exciting growth chapter: a transition to a more premium, AI-enhanced experience of our product, and an ambitious subscription programme targeting 9 figures ARR. The marketing team is small, cross‑functional, and moves fast — sitting at the intersection of product, growth, and brand. /p h3The Role /h3 pWe're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual‑threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.
You'll work closely with a product designer, growth and marketing leads, and a copywriter — owning the marketing execution track end-to-end across both products. /p h3What You'll Own /h3 pBrand Positioning Messaging — Delta and eToro Club /p ul liDefine and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club — covering new features, subscription tiers, and campaigns /li liLead campaign narrative for Delta PRO and eToro Club's subscriptions. /li liWrite and maintain tone‑of‑voice guidelines that work across both brand contexts — ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem /li liDesign high‑quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display), email templates, push notification visuals, and in‑app upsell moments /li liOwn the App Store visual presence for Delta — screenshots, feature graphics, and store listing creative — in collaboration with the ASO workstream /li liProduce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products /li /ul pCampaign Growth Support /p ul liPartner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle comms — welcome flows, tier upgrade nudges, trial‑expiry sequences /li liSupport product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets /li liContribute competitive visual intelligence — research how top‑tier fintech and consumer subscription apps (Revolut, Coinbase One, Robinhood Gold) present products and benefits /li /ul pBrand System Consistency /p ul liMaintain and evolve the Delta visual identity system — ensuring consistency across product, marketing, and external communications /li liSupport the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand /li liCoordinate with product design to keep marketing and product visual languages aligned across both products /li liCoordinate digital activation campaings with our partners (including top tier Football clubs) /li /ul h3What We're Looking For /h3 h3Must-haves /h3 ul li3+ years of experience in a brand design, product marketing design, or marketing design role — ideally in a consumer app or fintech environment /li liA portfolio that shows both strategic thinking (positioning decks, messaging frameworks, brand narratives) and strong visual execution (campaigns, websites, paid creatives, emails) /li liComfort working across multiple brand identities simultaneously without losing consistency or quality /li liProficiency in Figma — you work fast, you work clean, and you know how to build reusable systems /li liStrong typographic sensibility and attention to brand consistency across formats /li liAbility to move from a brief to a polished visual with minimal direction /li liAlready using AI as a core part of your workflow — not just for image generation, but for research, copy iteration, briefing, and accelerating creative output. You should be able to demonstrate this concretely /li /ul h3Nice-to-haves /h3 ul liExperience designing for mobile apps or working alongside product design teams /li liFamiliarity with performance marketing formats (Meta, Google, TikTok) and what makes an ad creative perform /li liExperience with CRM/email design (Braze, Mailchimp, or similar) /li liKnowledge of App Store Optimization (ASO) and how visual assets influence conversion /li liHands‑on experience with AI‑powered design and productivity tools — knowledge of what MCPs (Model Context Protocols) are, and experience working with tools like Wavey or similar AI creative assistants is a strong plus /li liInterest in investing, fintech, or personal finance /li liYou document your work and keep things organised (Notion, or equivalent) /li liYou communicate proactively — you give early previews, flag blockers, and