Marketing Expert

Il y a 6 heures

Arrondissement of BrusselsCapital, Brussels, Belgique Asenium Consulting Temps plein
pAsenium is looking for a senior marketing professional to deliver data-driven campaigns and strengthen customer engagement within the banking sector. /p /brh3Responsibilities: /h3 /brul /brliDevelop integrated campaigns across owned, earned and paid media, ensuring consistent messaging across channels. /li /brliTranslate customer insights and market research into actions that improve engagement and conversion. /li /brliDesign end-to-end servicing and commercial customer journeys, integrating lifecycle management and CRM principles. /li /brliDevelop always-on campaigns and predictive journeys, experimenting with AI-driven personalisation. /li /brliAnalyse campaign KPIs, identify customer friction points and optimise performance. /li /brliImprove digital sales journeys, lead generation and digital touchpoints based on customer behaviour. /li /brliApply Agile experimentation, testing hypotheses and continuously adapting campaign priorities. /li /brliCoordinate commercial teams and external partners while managing project budgets and deadlines. /li /br /ul /brh3Must-have

requirements:
/h3 /brul /brliAt least 5 years of experience in strategic marketing and communication. /li /brliProven experience managing projects and implementing communication strategies within the financial industry. /li /brliExpertise in performance marketing: SEA, SEO and programmatic advertising. /li /brliStrong experience with data-driven decision-making, Google Analytics and customer data platforms (CDPs). /li /brliStrong knowledge of marketing analytics, customer journey optimisation, CRM principles and integrated online/offline strategies. /li /brliMaster’s degree in Communication, Economics or Marketing. /li /brliStrong written and spoken communication skills in Dutch, French and English. /li /br /ul