Digital Marketing Analyst – Nivelles, Belgium

h3Job description /h3 /brpWe are seeking a data-driven, AI-savvy, and detail-oriented Digital Marketing Analyst to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer journey behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth. /p /brh3Key

Responsibilities:
/h3 /brh3Digital Tools Analytics /h3 /brul /brliAnalyze performance metrics and utilization of digital channels /li /brliMonitor and report on KPIs such as traffic, conversion rates, user engagement /li /brliBuild and maintain dashboards and automated reporting frameworks on PowerBI /li /brliProvide insights and optimization recommendations to improve conversion rates and engagement /li /brliTrack user journey behavior by user segment, analyzing trends and recognizing potential lead opportunities from existing data /li /brliMaintaining databases from all digital channels /li /br /ul /brh3CRM Analytics /h3 /brul /brliAnalyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention /li /brliDevelop audience segmentation strategies based on behavior and performance trends /li /brliDrive customer segment analysis for digital portal content and engagement tracking /li /brliApply smart use of AI and build customized AI agents for CRM report feeding and analysis extraction /li /br /ul /brh3Digital Customer Portal Customer Tracking /h3 /brul /brliTrack and analyze user behavior within and across digital portal modules /li /brliIdentify friction points in the customer journey /li /brliDevelop monthly performance dashboards for every sales region /li /brliProvide insights to enhance UX, personalization, and engagement strategies /li /brliFocus on conversion rate optimization, tracking conversion /li /brliManage Digital Customer Portal access and user analysis /li /br /ul /brh3Competencies /

Skills:
/h3 /brpAgile team player, strong analytical mind, digital and AI savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset /p /brh3Profile: /h3 /brul /brlibEducation: /b Business Administration, Business Engineering, Economics, Marketing or Communication university degree background (BS) /li /br /ul /brul /brlibExperience /b: 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales Marketing environment or COM agency. Knowledge of customer journey mapping /li /br /ul /brul /brlibIT /b: MS office – especially excel and ppt, CRM platforms, Comfortable with PowerBI /li /br /ul /brul /brlibLanguage Skills /b: Fluent in English, any other language is an asset /li /br /ul