h3Role Purpose /h3 pThe Senior Manager, Media Connections Norway-Iceland is responsible for driving bmedia excellence, fullfunnel connections planning, and efficient media activation /b across the CocaCola portfolio in Norway-Iceland. Operating as part of the Norway-Iceland Marketing team, this role plays a pivotal part in ensuring media plans are consumercentred, insightdriven, performancefocused, and fully integrated with brand, commercial, and IMX plans. This is a bhandson, executional role /b that collaborates closely with Brand Managers/Senior Brand Managers, the IMX and Creative teams, the bottling partner, media agencies, and network partners. As the media connections subjectmatter expert for Norway-Iceland, the Senior Manager ensures that national media investment is planned and deployed efficiently, measured rigorously, and aligned with both Local market realities and broader system strategy. /p h3What You’ll Do For Us /h3 h3Media Connections Planning /h3 ul liTranslate brand and IMX strategies into effective, efficient, and insightbased Local media plans across the full funnel (awareness to engagement to conversion). /li liDevelop annual and campaignspecific media plans in partnership with brand teams and the media agency. /li liEvaluate consumer and shopper media opportunities in Norway-Iceland, integrating cultural, digital, and competitive insights. /li /ul h3Media Buying Support Agency Management /h3 ul liWork with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media. /li liEnsure Norway-Iceland achieves efficient media buying and optimal value from negotiations and agency partnerships. /li liReview and validate media plans, KPIs, CPMs, CPTs, digital viewability, and platformspecific benchmarks. /li /ul h3Investment Management Governance /h3 ul liMonitor and report media investment vs. planned budgets; recommend corrective actions when needed. /li liApprove agency buying orders, shifts, optimisations, and invoices. /li liEnsure Norway-Iceland media spend complies with system policies, Responsible Marketing guidelines, and governance frameworks. /li /ul h3Connections Integration /h3 ul liPartner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans. /li liWork with Social, Influencer, Creative, Shopper, and IMX teams to ensure one connection plan across paid, earned, owned, and shared channels. /li liCoordinate owned/social content calendars and realtime amplification with IMX partners. /li /ul h3Performance, Measurement Analytics /h3 ul liTrack media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools. /li liProvide postcampaign evaluations and recommendations to strengthen future media plans. /li liUse data to optimise inflight campaigns for reach, attention, effectiveness, and ROI. /li /ul h3CrossFunctional Local Network Collaboration /h3 ul liPartner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities. /li liAlign with global/Europe IMX teams as needed while ensuring Norway-Icelandspecific relevance. /li liDrive alignment with legal, PR, crisis management, and social teams when issues arise. /li /ul h3Market Stewardship Expertise /h3 ul liMaintain a deep understanding of the Local media landscape, platform innovations, retail media trends, and competitor activity. /li liIdentify opportunities to pilot new media formats, technologies, and partnerships in Norway-Iceland. /li liSupport elevation of overall media capability across the Norway-Iceland marketing team. /li /ul h3Qualifications Requirements /h3 ul liBachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field. /li li6–8 years of media planning/buying or connections experience, preferably in FMCG or agency environments. /li liStrong understanding of the media landscape in Norway-Iceland, including digital, programmatic, social, and datadriven advertising. /li liExperience managing media agencies and large media budgets. /li liStrong analytical skills; able to interpret media performance data and optimise investments accordingly. /li liExperience working crossfunctionally across brand, creative, commercial, and shopper teams. /li liStrong communication and influencing skills; able to align partners and stakeholders. /li liAbility to manage multiple projects simultaneously in a fastpaced environment. /li liComfortable working autonomously while integrating into a collaborative local team structure. /li /ul h3What We Can Do For You /h3 ul liImpact: Shape how CocaCola brands connect with Local consumers across all media channels. /li liLearning: Exposure to global and regional IMX expertise and cuttingedge media practices. /li liGrowth: Opportunity to strengthen Norway-Iceland’s media capability in a highly visible ma
