Senior Social

pbWe Elevate. Digitally. /b /ppSQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise. /ppTo strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach. /ppSQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team. /ppSQLI is a European market leader in customer experience, digital marketing and digital transformation. /ppTogether with with digital leaders and CMO’s of ambitious brands we work across strategy, experience design, digital marketing, and ecommerce to shape platforms and experiences that truly matter. /ppThat’s where you come in. /ppbThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /b /ph3Job Description /h3pMake brands worth following. /ppSocial moves fast. Brands do not win by chasing every trend or publishing more of the same. They win by understanding where they belong, how they should behave and why people should care. /ppAs a Senior Social Content Strategist at SQLI, you define how brands show up across social platforms, culture and communities. You connect audience behaviour, platform dynamics, content, creators, community and paid distribution into a social ecosystem that earns attention and delivers results. /ppYou combine creative instinct with strategic discipline. You know what makes an idea platform-native, but you can also explain how it supports the brand and business objective. You turn that thinking into a sharp client story, a clear tactical plan and briefs that creative and media teams can act on. /ppYou understand the scroll. But more importantly, you understand the strategy behind stopping it. /ph3What you will do /h3ulliDefine the role of social within a brand’s wider digital and marketing strategy. /liliDevelop social strategies, annual plans and campaign approaches. /liliMake clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels. /liliBuild distinctive content territories, formats and editorial systems. /liliConnect organic content, paid social, influencers, creators, UGC and community management. /liliTranslate cultural, audience and platform insights into relevant creative opportunities. /liliBrief and challenge content, creative, influencer, community and performance specialists. /liliUse social and content data to improve formats, creative choices and distribution. /liliDecide where brands should invest, experiment, scale
- or stay away. /liliTurn social strategy into a persuasive story and confidently present it to clients. /li /ulh3Qualifications /h3h3What you bring /h3ulli5+ years of experience in social, content, creative or influencer strategy, preferably in an agency. /liliDeep knowledge of platform behaviour, social culture, creators and communities. /liliExperience developing complete social strategies
- not only calendars, concepts or channel plans. /liliStrong understanding of both organic and paid social. /liliThe ability to recognise strong creative work and make it strategically stronger. /liliFluency in social performance metrics and the judgement to look beyond vanity metrics. /liliExcellent storytelling, deck-building and presentation skills. /liliConfidence in client conversations, workshops and pitches. /liliThe ability to turn ambitious ideas into focused, feasible tactical plans. /liliFluency in Dutch and English. French is an advantage. /li /ulh3Additional Information /h3pA challenging role is important, but so is the environment around it. /ppAt SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise. /pulliYou’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step into a predefined role. You’ll have the opportunity to shape it as you grow. /liliAnd we’ll actively support that gro