Analyste données marketing

Il y a 6 heures

Arrondissement of BrusselsCapital, Brussels, Belgique Canopai Temps plein
pSenior Consultant
- Marketing Communications Performance Management /p pbLocation: /b Brussels (Belgium) | bStart: /b November 2026 | bDuration: /b Until Dec 2027 | bMode: /b Hybrid (50% remote) /p h3Context /h3 ul liMajor financial services institution launching a strategic "Performance Watchtower" initiative /li liObjective: shift Marketing Communications from reporting-driven to performance-driven culture /li liConnecting strategy, KPIs, OKRs, business outcomes and decision-making /li /ul h3Key Responsibilities /h3 ul liDeploy and continuously improve the performance management framework (Watchtower) /li liDefine, monitor and improve Strategic KPIs OKRs with Performance Analysts /li liTurn complex data into actionable insights for senior leadership /li liMeasure marketing ROI, campaign effectiveness and attribution models /li liImprove KPI governance, documentation and measurement methodology /li liFacilitate stakeholder workshops to identify root causes action plans /li liSupport automation of performance measurement with MarTech/Data teams /li /ul h3Required Skills /h3 ul li8+ years in Performance Management, Marketing Analytics or Strategy Consulting /li liStrong expertise in KPI/OKR frameworks and executive reporting /li liProficiency in SQL and complex data processing /li liKnowledge of Power BI, Adobe Analytics, Sprinklr /li liStrong stakeholder management facilitation skills /li liFinancial services experience is a plus /li liFluent French + passive Dutch (or vice-versa), operational English /li /ul h3Profile /h3 ul liSenior consultant / Expert Data Analyst profile /li liStrategic mindset combined with hands-on analytical skills /li liComfortable working cross-functionally in large, complex organizations /li /ul