Head of Social

h3About CoinPoker /h3pWelcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth. /ph3Title /h3pHead of Social /ph3Department /h3pSocial Media /ph3Location /h3pRemote /ph3The Opportunity /h3pThe Head of Social is responsible for CoinPoker's social media strategy, growth, and performance across all platforms, including X, Instagram, Telegram, and Discord, owning audience growth as the function's primary objective and the commercial contribution of social as a function. /ppThe role sets the growth strategy each channel operates against, owns the social content calendar and publishing operation, and builds and manages the social team, directing specialist roles to consistent standards across publishing, community, and performance reporting. /ppThe role requires a strong understanding of poker, and a deep working knowledge of how each platform's algorithm, distribution mechanics, and content formats drive reach and follower growth, as channel strategy, content judgment, and community credibility depend on reading the game, the platforms, and the audiences CoinPoker speaks to. /ph3Key Responsibilities /h3ulliOwn CoinPoker's social growth strategy across all platforms, defining the audience, content mix, and growth targets for each channel, and owning delivery against those targets. /liliWork closely with the content team on what each channel needs to grow, requesting video formats and content based on platform performance, coordinating calendars, and running a regular review of what is working and what to make more of. /liliOwn the social content calendar and publishing operation. /liliOwn distribution performance, ensuring content is packaged, timed, and formatted for each platform's algorithm and distribution mechanics. /liliOversee the running of country-specific accounts, ensuring localised content, community management, and publishing standards are consistent with global strategy while adapted to each market's audience and platform behaviour. /liliBuild, manage, and develop the social team. /liliOwn CoinPoker's community presence and voice across Telegram, Discord, and X. /liliOwn social's performance reporting, establishing the growth and engagement metrics framework for each channel and reporting to senior management on follower growth, reach, and social's contribution to commercial objectives. /li /ulh3Highly Desired Knowledge and Experience /h3ulliProven track record of growing social audiences for a brand across multiple platforms, with the follower and reach numbers to show for it and the ability to explain the strategic decisions behind them. /liliDeep working knowledge of how platform algorithms and distribution mechanics drive reach and follower growth across X, Instagram, and community platforms, with demonstrated experience adapting channel strategy as those mechanics change. /liliStrong understanding of poker, with the credibility to direct content and community voice for a poker audience. /liliDemonstrated experience building and managing a social team, including hiring, developing, and directing specialist roles to consistent standards. /liliStrong command of social performance measurement, including establishing metrics frameworks, running review cadences, and reporting social's contribution to commercial objectives. /liliExperience managing brand community presence in real time, including sensitive situations, community incidents, and high-visibility moments. /li /ulh3What

We Offer
/h3ulliCompetitive salary and performance-based bonuses. /liliOpportunity to work with cutting-edge technology in the blockchain and online gaming industry. /liliFlexible

working hours
and the ability to work fully remotely. /liliA collaborative and inclusive team culture. /liliProfessional development opportunities and career growth within a rapidly evolving company. /li /ul