PR Vice President

PR Vice President, Integrated Media (Belgian Market)

Who is Weber Shandwick Weber Shandwick is a leading global PR agency, working in and around the cutting edge of the new media landscape. We don’t design campaigns for the "zoo", we build ideas for the "jungle". The real, chaotic world of culture where ideas must earn attention, spark conversation, and survive on their own merit.

Our success in Belgium is built on combining this global "earned-first" creative muscle with a deeply rooted local footprint. We embrace pragmatic collaboration to help brands navigate complex cultural spaces, protect their reputations, and drive real business value. At Weber Shandwick, we believe in contributing value to earn value - whether that’s earned media, audience attention, or long-term loyalty.

What's happening? We are looking to appoint an experienced Vice President to join our team. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency.

To be successful in this role you will be highly organised and an excellent communicator. You will have a natural motivation to deliver award-winning creative work that is original, thought-provoking and conversation starting. Alongside this, your strong leadership skills will help to develop talent within the team, delivering quality work that sets industry benchmarks.

As a VP, you will have a proven track record of overall responsibility for managing a team and budget, the ability to be one step ahead, to plan and anticipate, as well as having a great eye for detail. A key requirement for this role will be your ability to build strong client relationships and drive new business. You will be responsible for working closely with clients and account teams to lead strategic planning and overseeing innovative communication campaigns.

Fluency in Dutch and/or French, along with a strong command of English, is essential.

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

Lead client and inter-agency relationships, including all aspects of a client relationship and integrated account team

Develop fully integrated plans, from the big idea through to strategy by leveraging agency expertise and developing diverse, integrated teams

Recommend programs and activities coordinating with client's goals, effectively delegate projects, offer counsel to team members and allocate agency resources to match client budgets

Counsel and interact effectively with senior management at client organizations

Bring a client-focused attitude that results in work being performed to the highest quality standards

LEADERSHIP AND TALENT DEVELOPMENT

Mentor, coach and develop direct reports to deliver high performance while supporting personal and professional development goals

Actively participate in the hiring and onboarding of talent; Support and develop processes to enhance inclusive hiring practices for team

Promote the development and advancement of underrepresented groups in team through professional development trainings

GROWTH AND BUSINESS DEVELOPMENT

Identify new areas of growth with existing clients and introduce specialists to expand assignments

Actively participate in new business pitches

BUSINESS ACUMEN

Is responsible for executional leadership of multiple client programs and budgets

Manage ongoing team resourcing/staffing to ensure successful delivery of work product

Collaborate with project management to support development of staff plans and new scopes of work and updates on scope management

Develop and advance industry/sector leadership

Ideal Experience Required:

At least 10 years’ experience in public relations (agency or in-house) with a proven track record of delivering effective campaigns in corporate communications

You are a consumer of news. You follow the conversations in Belgium shaping the economy, sustainability, tech, and social impact

You bring an active, reliable network of relationships across Belgian media (national journalists, editors, podcasters, and digital creators) that you can leverage for clients (knowledge of the pan-European/Brussels media landscape is a plus)

You possess strong cross-cultural communication skills, grounded in an understanding that the Belgian market requires a tailored, dual-layered approach to media relations

Demonstrated success with media strategy, story development, and pitching and content creation

Experience writing PR plans and proposals with clarity and strategic insight

Ability to work independently and collaboratively within a team-oriented, fast-paced environment

You are a strategic thinker who thrives in fast-paced environments, juggling m