Marketeer
il y a 1 jour
Jouw takenpakket:
Algemeen:
- Je werkt zowel strategisch als operationeel aan het opzetten van campagnes voor diverse kanalen. Je werkt nauw samen met collega's van de content-, data- en social marketingteams, evenals met de klantenservice en het management.
- Je bent data-driven en maakt gebruik van tools zoals Optimize, Analytics, Search Console, Merchant Center, Hotjar om de prestaties van campagnes te volgen en te optimaliseren (verkeer, conversies, verkoopcijfers, enz.).
- Je stemt af met leveranciers voor promoties en acties binnen ons partnerprogramma.
- Je rapporteert en evalueert de resultaten van je online campagnes via duidelijke dashboards (bijvoorbeeld Data Studio).
- Je helpt bij het opstellen van een redactionele en contentkalender voor social media, mailings en de webshop.
E-mailmarketing:
- Je voert A/B testen uit, beheert de e-maildatabase en zorgt voor een goede segmentatie van contacten.
- Je volgt de prestaties van e-mailcampagnes op de voet en optimaliseert flows en automations waar nodig.
Social Media:
- Je beheert social ads, gesponsorde berichten en maakt gebruik van Facebook Business Manager.
SEA (Search Engine Advertising):
- Je ontwikkelt, plant en voert SEA-campagnes en -strategieën uit, met focus op Google Shopping.
- Je optimaliseert campagnes door kritisch te kijken naar zoekwoorden, accountstructuur, biedstrategieën, landingspagina's en budgetten.
- Je onderbouwt advertenties met zoekwoordonderzoek, A/B testing en concurrentieanalyse.
SEO & Copywriting:
- Je streeft naar meer online bereik en conversies door passende SEO-technieken toe te passen ter ondersteuning van andere marketeers.
Productdataverwerking:
- Je doorgrondt productinformatie en communiceert dit gericht naar collega's om filters, specificaties, cross- en upsellmogelijkheden verder te ontwikkelen.
- Je past gegevensanalyse en technieken zoals regexmatch of VLOOKUP toe in tools zoals Google Sheets. Profiel - Je hebt een uitgebreide ervaring binnen marketing, zowel praktisch als theoretisch.
- Je bent organisatorisch sterk, hebt oog voor detail en ondersteunt collega's bij de planning en validatie van campagnes.
- Je hebt ervaring met relevante marketingtools zoals Excel, Hotjar, Mailchimp, Google Analytics, Google Ads, Tag Manager en Merchant Center.
- Een goede basiskennis van HTML/CSS en frameworks zoals Bootstrap is een pluspunt. Aanbod - De dynamiek en sfeer van een jong bedrijf met een familiale cultuur en open bedrijfsstructuur.
- Opleidingskansen binnen jouw interessegebied.
- Een marktconform salaris en extralegale voordelen.
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il y a 4 semaines
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