Marketing Expert

Nexeo is currently looking for an experienced Marketing & Communication Manager to join a leading financial institution.

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

In this strategic role, you will design and execute innovative, data-driven marketing campaigns that strengthen customer engagement, improve conversion, and support long-term business growth. You will combine marketing expertise, customer insights, AI-driven innovation and Agile methodologies to create personalized customer experiences across multiple channels.

Working in a dynamic Agile environment, you will collaborate with cross-functional teams to optimize customer journeys, leverage predictive analytics and continuously improve campaign performance through experimentation and data analysis.

Your Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement integrated marketing campaigns across owned, earned and paid media.
• Ensure a consistent omnichannel customer experience aligned with business and brand objectives.
• Translate customer insights and market research into actionable marketing strategies.
• Apply Agile methodologies by continuously testing, measuring and optimizing campaigns through iterative improvements.

Digital Marketing & Customer Engagement

• Optimize digital sales journeys to improve customer acquisition and conversion.
• Drive lead generation through customer-centric digital touchpoints.
• Manage digital marketing ecosystems and marketing automation platforms.
• Leverage AI and emerging technologies to personalize customer experiences and improve marketing efficiency.
• Monitor digital trends and recommend innovative marketing initiatives.

Customer Journey & Performance Optimization

• Design and optimize end-to-end customer journeys throughout the customer lifecycle.
• Develop servicing and commercial campaigns supported by CRM strategies.
• Implement permanent campaigning and predictive customer journey approaches.
• Identify friction points and optimize customer experiences using data-driven insights.
• Measure campaign performance using KPIs, marketing analytics and reporting tools, and recommend continuous improvements.

Project & Stakeholder Management

• Collaborate closely with commercial teams, digital experts and external partners.
• Manage marketing projects from planning to execution while ensuring quality, timelines and budget control.
• Coordinate multiple initiatives simultaneously in a fast-paced environment.
• Build strong relationships with internal stakeholders and ensure alignment across departments.

Your Profile

• Master's degree in Marketing, Communication, Economics or a related field.
• Minimum 5 years of experience in strategic marketing and communication, preferably within the financial services sector.
• Strong experience in project management and marketing campaign delivery.
• Expertise in performance marketing (SEO, SEA, Programmatic Advertising).
• Strong knowledge of marketing analytics, customer journey optimization and CRM principles.
• Experience with omnichannel marketing strategies and data-driven decision making.
• Excellent understanding of customer segmentation and conversion optimization.
• Strong analytical mindset with the ability to transform data into business actions.
• Excellent communication and stakeholder management skills.
• Comfortable working in Agile environments.
• Fluent in Dutch, French and English.

Nice to Have

• Experience with Adobe Marketing Automation or Adobe Experience Cloud.
• Knowledge of investment or financial products and services.
• Experience with Customer Data Platforms (CDPs).
• Knowledge of predictive analytics, AI-powered personalization and Generative AI tools.
• Experience in Growth Marketing or Growth Hacking.

What We Offer

• Work on innovative marketing initiatives within a highly digital and customer-focused environment.
• Opportunity to leverage AI, predictive analytics and personalization technologies.
• Join a collaborative Agile organization focused on continuous improvement.
• Hybrid working model offering flexibility. xlxgzvr
• Long-term mission with exposure to strategic marketing transformation initiatives.