Tactical Planner

pAs a bDigital Tactical Planner /b at Omnicom Media Belgium, you will be responsible for translating client objectives and media strategies into effective digital media plans. Working closely with strategists, digital experts and coordinators, you will determine the most effective digital channels, allocate budgets and estimate campaign performance to ensure client objectives are met. /p pYou will coordinate the different digital disciplines, ensure clear communication and comprehensive briefings between teams, monitor campaign performance and identify opportunities to optimise campaigns and improve results. /p h3Your responsibilities /h3 ul liDevelop comprehensive digital media plans in line with client objectives, budgets and overall media strategies. /li liIdentify the most effective digital channels and allocate budgets across different disciplines, including programmatic, search, social, direct buys and other digital formats. /li liStay up to date with the digital media landscape, industry trends, publisher developments, new formats, technologies and best practices. /li liTranslate media plans into our planning and project management tools, including Bridge and Asana, ensuring clear planning and coordination between teams. /li liWork closely with digital experts and coordinators to ensure campaigns are properly briefed, set up, monitored and delivered. /li liProvide clear and comprehensive briefings to digital specialists, ensuring alignment on campaign objectives and expectations. /li liEstimate campaign performance based on historical data and previous campaign results, in collaboration with experts and coordinators. /li liMonitor campaign budgets, track performance and identify opportunities to optimise media investments. /li liAnalyse campaign results and translate insights into actionable recommendations and optimisation strategies. /li liProactively suggest new digital opportunities, innovative formats and A/B testing to improve campaign performance. /li liMaintain transparent and proactive communication with internal teams and agencies, providing regular updates on campaign progress. /li liCollaborate with Magna on specific media investments and commitments, including video and DOOH. /li /ul h3Your profile /h3 ul liYou have a degree in Marketing, Communication, Media or a related field, or equivalent professional experience. /li liYou have a strong interest in digital media, advertising and the evolving media landscape. /li liYou have a good understanding of digital channels such as programmatic, paid search, paid social and direct media buying. /li liYou are analytical and comfortable working with budgets, data and campaign performance metrics. /li liYou have strong organisational and project management skills and can manage multiple campaigns and deadlines simultaneously. /li liYou are a proactive communicator who enjoys working with different teams and stakeholders. /li liYou are curious, eager to learn and always looking for ways to improve campaign performance. /li liYou have a good command of Dutch, French and English. /li /ul h3What

we offer
/h3 pJoin an environment that values personal development and initiative At Omnicom Media Belgium,

we offer
a pleasant working atmosphere. You'll be part of a dynamic and expanding company, working alongside a fantastic team of colleagues who are committed to sharing knowledge, fostering entrepreneurship, and creating an atmosphere of humour and helpfulness. /p h3More

about us
/h3 pIn Belgium, our network brings together agencies including OMD, PHD, Initiative, UM, Kinesso and Semetis. With a diverse team of professionals across media, marketing, strategy, data and digital, we create meaningful impact for national and international brands. /p