Growth Marketing Specialist B2B

pAuxipress isstrong a leading player /strong instrong Media Intelligence, /strongspecialising instrong media monitoring, data analysis and media understanding. /strong /ppWe support companies, institutions and communication professionals in tracking their media presence, analysing their visibility and understanding the impact of their communication. /ppstrongOperating in Belgium under the Auxipress brand and in France under the Auximedia /strong brand, we combine technology, human expertise and analysis to turn media information into useful insights for decision-making. /ph3strongThe mission /strong /h3pTo strongaccelerate Auximedia’s growth in the French /strong market, we are looking for astrong Growth Marketing Specialist /strongfor astrong 6-month mission. /strong /ppYour objective: build a B2B acquisition engine capable of stronggenerating qualifie /strongd leads to directly support our sales activity. /ppYou won’t be starting from scratch: our brand, expertise, content and digital presence already exist. Your role will be tstrongo turn these assets into growth levers, /strong working closely with the Sales team. /ppYour playing field: content creation, CRM management, e-marketing and data. /ph3strongYour responsibilities /strong /h3ullistrongDevelop B2B lead generation in the French market /strongby designing and rolling out targeted acquisition campaigns, closely aligned with the Sales team’s priorities. /lilistrongTurn our expertise into high-value content: /strongwhite papers, studies, analyses, expert articles, newsletters, webinars, client case studies or other thought-leadership formats, designed as genuine acquisition levers. /lilistrongEnrich, structure and segment our database of prospects, /strongclients and former clients, to improve data quality, targeting and the effectiveness of our marketing actions. /lilistrongDesign and deploy email marketing /strong, nurturing and reactivation campaigns to engage our different audiences and move prospects towards sales opportunities. /lilistrongWork closely with Sales /strongto incorporate field feedback, prospect needs, objections and commercial priorities into the marketing strategy. /lilistrongMeasure and optimise /strongthe actions carried out, tracking in particular lead quality, conversion into opportunities and marketing’s contribution to the sales pipeline. /li /ulh3strongYour profile /strong /h3ullistrongYou are hands-on /strong: you enjoy thinking about strategy as much as putting it into practice. Experience with or an affinity for the worlds of Media Intelligence, media, press relations, communication, MarTech or Data is a real asset. /liliYou know thestrong French market /strong and its B2B codes well. /liliYou have solid strongexperience in Growth Marketing or B2B /strong strongMarketing /strong, ideally in a SaaS, Tech, Data, Media or B2B services environment. /liliYou strongunderstand B2B sales /strong mechanics and enjoy working with salespeople. /liliYou know how to strongcreate content /strongthat attracts and converts a professional audience. /liliYou have a strong command of strongemail marketing and nurturing principles. /strong /liliYou are comfortable with a strongCRM /strong and managing a prospect database. /liliYou enjoy strongworking with data /strong to measure and strongoptimise /strongyour actions. /liliYou are autonomous, curious, pragmatic and results-driven. /li /ulpYour assignment should make a strongconcrete contribution to the growth of our business in France /strong, through an effective marketing strategy that generates strongqualified leads /strongand supports new client acquisition. The goal is also to lstrongeave behind reusable processes and methods /strong, so that the most effective actions can continue to be developed after your assignment. /p