Gand - Belgique Senior Digital Marketing Strategist

ppSQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation. /p pFrom strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise. /p pTo strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach. /p pSQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team. /p pOur clients increasingly rely on composable, headless and API-first front-end solutions, with AI becoming an important part of how these platforms are designed and delivered. /p pThat is why we are looking for aLead Front-end Architect. /p pThis role is for someone who has outgrown the traditional senior developer label. Someone people turn to when the technical challenges become difficult and important decisions need to be made. /p pThat’s where you come in. /p pThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /p h3The Job /h3 pKnow the ecosystem. Make the call. /p pAs a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI-alwayswitha clear view on what will create the most impact. /p pYou are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction.
You define priorities, trade-offs and investment decisionsandtranslate them into a compelling story that(even not so marketing mature)clients understand, believe in and are ready to invest in. /p h3What you will do /h3 ul liUncover the real challenge behind a client briefing. /li liDevelop focused digital marketing strategies across the customer journey and funnel. /li liConnect audience, content, channels, platforms, data and technology into one coherent approach. /li liDecide what toprioritise, test, postpone or leave out. /li liChallenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists. /li liTranslate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps. /li liBuild clear, persuasive presentations and lead strategic client conversations. /li liShape and pitch solutions for existing clients and new opportunities. /li liStay involved as strategy moves into execution, ensuring the original choices remain intact. /li /ul h3Your profile /h3 p5+ years ofrelevant digital marketing experience, preferably in an agency or consultancy. /p pDeep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem. /p pThe ability to assess whether data, media and specialist recommendations genuinely support the strategic objective. /p pExperience leading multidisciplinary digital strategies rather than delivering one isolated channel. /p pStrong strategic storytelling and presentation skills. /p pConfidence in front of senior clients and the ability to challenge constructively. /p pCommercial judgement: you can turn an open question into a credible and sellable solution. /p pA pragmatic mindset. Your strategies are ambitious, but they can also be delivered. /p pbFluency in Dutch and English. French is an advantage. /b /p h3Additional Informations /h3 pA challenging role is important, but so is the environment around it. /p pAt SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise. /p ul liYou’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step into a predefined role. You’ll have the opportunity to shape it as you grow. /li liAnd we’ll actively support that growth. Through dedicated RD time, training, certifications, seminars, mentoring, events and regular knowledge sharing, you’ll have the space to explore new technologies and strengthen the skills that matter to you. Regular feedback and development conversations will help you decide what your next step should look like. /li liAs part of SQLI Group, you’ll also become