CRM Campaigner

h3About Whirlpool Corporation /h3pWhirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.
S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales
- close to 90% of which were in the Americas
- 41,000 employees, and 35 manufacturing and technology research centers. Additional information

about the company
can be found at WhirlpoolCorp.com. /ph3The team you will be a part of /h3pThis role is part of the Customer Relationship Management (CRM) and Digital Marketing team, responsible for leveraging data to enhance customer engagement, retention, and value through email marketing. /ph3This role in summary /h3pThe CRM Campaigner is responsible for newsletter strategy and execution, multi-market coordination, campaign performance monitoring, and the analysis of behavioral trends to provide insights and recommendations that optimize CRM strategies and drive business objectives. /ppHybrid working with 4 days per week in our Grimbergen office and remote working on Fridays. /ph3Your responsibilities will include /h3ulliLead end-to-end CRM campaign execution, from strategy definition to delivery across promotional and lifecycle communications. /liliCoordinate translation and localization workflows across regional markets to ensure content relevance and quality. /liliMonitor and evaluate the performance of CRM campaigns, providing actionable insights for optimization. /liliAnalyze customer data to identify segments, behaviors, and opportunities for targeted CRM initiatives. /liliSupport the development and execution of CRM strategies to enhance customer engagement and retention. /liliCreate dashboards and reports to communicate key performance metrics and findings to stakeholders. /liliCollaborate with cross-functional teams (Marketing, Brand, E-commerce) to ensure CRM integrity and alignment on initiatives. /liliConduct A/B testing to evaluate the effectiveness of CRM messaging, timing, and offers. /liliStay updated on CRM best practices, tools, and industry trends to drive continuous improvement. /li /ulh3Minimum requirements /h3ulliBachelor’s degree in Business, Marketing, Data Analytics, or a related field. /liliStrong analytical skills with proficiency in Microsoft Excel. /liliHands-on experience using CRM platforms (e.g., Salesforce, Braze). /liliExperience using analytics and visualization tools such as GA4 and Looker. /liliFamiliarity with Agile or Kanban methodologies. /liliUnderstanding of collaborative tools such as Miro, Figma, and Jira. /li /ulh3Preferred skills and experiences /h3ulliA Global Mindset Collaborative Spirit: You enjoy working with different cultures and collaborating with various teams to adapt global ideas so they resonate with local audiences. /liliAn Eye for Detail Strong Organizational

Skills:
You naturally take pride in the finer points, spot mistakes easily, and can manage multiple projects simultaneously without losing focus. /liliCuriosity for Customer Voice Privacy: You care about what customers think and feel, bringing a baseline understanding of customer feedback frameworks like NPS alongside a respect for data privacy. /liliClear, Friendly Communication: You can translate numbers into stories, making complex data easy and engaging to understand for teammates across marketing, sales, and tech. /liliA Creative Spark: You are familiar with design best practices, specifically when it comes to email creation and visual hierarchy. /liliA Roll-Up-Your-Sleeves Attitude: You thrive in a dynamic, fast-moving environment where you can take real ownership of your work, learn on the fly, and continuously try new things. /li /ulh3What

we offer
/h3pJoin our supportive, close-knit team at KitchenAid, where collaboration and great work really matter. You'll be part of a vibrant international team with opportunities to develop yourself and grow your career. In this role, you'll have a real chance to shape where the company is headed and dive into exciting projects. We pride ourselves on a welcoming, positive atmosphere where everyone helps each other thrive. If you love working in an agile environment and want to be part of a dynamic global culture, you'll fit right in as a true KitchenAid’er /ppConnect with us and learn more about Whirlpool Corporation /ppSee what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information

about the company
can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. /ppWhirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexua