Director of Business Development

Industrial Autonomy & Engineering Unit (IA&E)

Location: Brussels, Belgium

Region Covered: Belgium

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Role Purpose

The Business Development Director – Belgium will be responsible for driving strategic growth, revenue expansion, and market positioning of the Industrial Autonomy & Engineering Unit in Belgium.

The role focuses on building and scaling IA&E business across Belgian industrial and infrastructure enterprises, including manufacturing, energy & utilities, chemicals, transportation, logistics, and public infrastructure. The position requires a strong blend of market development, executive engagement, deal origination, and ecosystem collaboration, positioning IA&E as a trusted partner for industrial autonomy, digital engineering, and Industry 4.0 transformation.

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Key Responsibilities

Market & Growth Strategy

· Own and execute the Belgium market growth strategy for Industrial Autonomy & Engineering services.

· Identify and develop new growth opportunities across key Belgian industrial sectors.

· Drive market penetration aligned with global IA&E strategy and European regional priorities.

Client Acquisition & Relationship Management

· Build and sustain CXO-level and senior stakeholder relationships with key Belgian customers.

· Lead new logo acquisition and expansion of strategic accounts.

· Act as a trusted advisor to customers on industrial digitalization, autonomy, and engineering transformation.

Sales & Deal Leadership

· Own the end-to-end sales lifecycle for large and complex opportunities:

o Opportunity identification and qualification

o Solution shaping and value articulation

o Commercial structuring, negotiation, and closure

· Deliver revenue, order booking, and pipeline targets for the Belgium region.

Solution & Portfolio Positioning

· Drive positioning and sales of IA&E offerings, including:

o Industrial autonomy and automation

o Digital and product engineering services

o Smart manufacturing and Industry 4.0 solutions

o AI/ML-enabled industrial platforms

o OT-IT convergence, digital twins, and connected operations

· Provide market feedback to influence portfolio evolution and innovation roadmaps.

Ecosystem & Partnerships

· Build and leverage local and regional partnerships with:

o Industrial OEMs and EPCs

o Automation and OT technology providers

o Hyperscalers and industrial software partners

· Represent IA&E at industry events, customer forums, and ecosystem engagements in Belgium.

Internal Collaboration & Governance

· Collaborate closely with account teams, solution architects, delivery leaders, and global IA&E stakeholders.

· Ensure adherence to commercial, legal, and risk governance frameworks.

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Key Performance Indicators (KPIs)

· Revenue growth and order intake for Belgium

· Qualified sales pipeline and win ratio

· New logo wins and strategic account expansion

· Deal quality, margin, and sustainability

· Client satisfaction and long-term relationship strength

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Required Experience & Qualifications

Business Development experience:

IA&E experience: experience in PLM, MES or Product Engineering.

Solution Driven Sales experience:

Other experience:experience in IOT, IT-OT-ET landscape, Connected Assets, Data platforms

Vertical and sector experience

Network and partner ecosystem

Professional Experience

· 12+ years of experience in business development, sales leadership, or account management within:

o Engineering services

o Industrial digitalization

o Automation, autonomy, or manufacturing technology

· Proven track record of closing large, complex B2B deals with industrial customers.

· Strong understanding of the Belgian industrial and institutional ecosystem.

Domain Expertise

· Solid exposure to:

o Industrial autonomy and automation

o Engineering and digital transformation service