Activation Manager
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- USP: Bridge the gap between marketing strategy and the reality of the retail floor
As B2B Marketing & Retail Activation Partner, you will be the link between marketing, retail and the stores. You translate national and local campaigns into clear, practical actions that work in the day-to-day reality of the stores.
You will join the Local Actions & Trade Marketing team and work closely with marketing, retail, internal communication, stores and external partners.
Your Responsibilities
- Translate national and local campaigns, promotions and activations into clear, store-focused communication.
- Ensure stores understand the why, what and added value behind marketing initiatives.
- Develop practical support materials such as guidelines, one-pagers, Q&A's, checklists and videos.
- Represent marketing during sales meetings, B2B events and internal stakeholder meetings.
- Coordinate marketing activations and initiatives for the stores, including training and social media support.
- Coordinate the marketing contribution to the Storecare platform.
- Build strong relationships with retail, stores, internal teams and external partners.
- Manage the budget for B2B communication materials and ensure efficient spending.
- Take ownership of projects and proactively identify opportunities to improve the collaboration between marketing and retail.
What We Offer
- A highly visible role within a leading retail organization with millions of customers.
- The opportunity to work at the intersection of marketing, retail and business.
- A varied position with plenty of ownership, stakeholder interaction and room for initiative.
- A hybrid working environment and opportunities for learning and career development.
- A competitive salary based on your experience.
- Company car with fuel or charging card within the federal mobility budget.
- Meal vouchers, annual bonus, net allowance, mobile phone and subscription.
- Extensive group insurance and optional hospitalisation insurance.
- Employee discount in stores.
- Bachelor’s degree or higher.
- Minimum 5 years of relevant experience in marketing, media, advertising or communications.
- Strong organizational and project management skills, with an eye for planning, budgets and deadlines.
- Excellent communication and stakeholder management skills.
- Creative, hands-on, customer-oriented and able to maintain an overview in a fast-paced environment.
- Strong ability to translate business and marketing objectives into clear, practical communication.
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