Digital Analytics

Position descriptionbr/br/Business unitbr/br/Communication
- Digital Social Mediabr/br/Job titlebr/br/Digital Analytics Conversion Specialist F/Mbr/br/Contract typebr/br/Permanentbr/br/Candriam Group Presentation Candriam is a global multi-specialist asset manager and a recognized pioneer and leader in sustainable investment. For more than 25 years, Candriam has offered innovative and diversified investment solutions across many asset classes including fixed income, equities, absolute return , asset allocation and illiquid assets.br/br/As a Responsible Employer, Equal Employment Opportunity is crucial to Candriam. We are committed to building the best global team that represents a variety of backgrounds, perspectives, and skills. We provide an inclusive work environment and support wellbeing and work-life balance.br/br/Mission As part of Candriam's digital transformation, the Digital Analytics Conversion Specialist is the central expert for digital performance measurement, analytics and conversion optimization.br/br/The role is responsible for developing and evolving Candriam's digital analytics ecosystem, transforming data into actionable insights that enhance customer journeys, improve digital performance and support data-driven decision making across websites, campaigns, CRM activities and other digital platforms.br/br/Working closely with marketing, digital and business teams, the specialist provides reliable reporting, develops performance dashboards and identifies optimization opportunities to maximize user engagement, conversion and overall digital effectiveness.br/br/Responsabilities
- Define and maintain digital measurement frameworks and KPIs.
- Manage and optimize Piwik PRO tracking implementation.
- Develop and maintain Power BI dashboards and reporting solutions.
- Monitor website, campaign, CRM and social media performance.
- Analyze customer journeys and identify conversion opportunities.
- Support UX and CRO initiatives through data-driven recommendations.
- Produce regular performance reports for management and stakeholders.
- Ensure data quality, governance and reporting consistency.
- Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.
- Support experimentation and testing initiatives.br/br/Profilebr/br/Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field.br/br/5+ years of experience in digital analytics, performance marketing or conversion optimization.br/br/Experience working in financial services or regulated industries is an asset.br/br/Strong understanding of digital customer journeys and marketing performance metrics.br/br/Piwik PRO expertise.br/br/Power BI expertise.br/br/Web analytics and reporting.br/br/Conversion Rate Optimization (CRO).br/br/Data visualization and storytelling.br/br/SQL and data analysis skills are an advantage.br/br/Strong analytical and problem-solving mindset.br/br/Stakeholder management and communication skills.br/br/#LI-POSTbr/br/Position locationbr/br/Job locationbr/br/Europe, Belgiumbr/br/Citybr/br/Brusselsbr/br/Candidate criteriabr/br/Educationbr/br/4. Master's Degree II / Bac+5br/br/Minimum level of experience requiredbr/br/6-10 yearsbr/br/Languagesbr/br/French (C1
- Fluent) English (C1
- Fluent)br/br/