Senior Salesforce Functional Consultant – Marketing Cloud Next

Are you a #curious, #structured, and #committed Salesforce Marketing Cloud Next specialist (or willing to) ready to help design and build the next generation of agentic, AI-powered customer engagement?We're looking for someone who thrives in dynamic environments, enjoys bridging business needs with strong solution design + hands-on Marketing Cloud configuration, and is genuinely excited to be at the front line of Salesforce's shift toward agentic marketing — Data 360 (formerly Data Cloud), Agentforce, and Marketing Cloud Next.
If you love workshops AND you also love being in Marketing Cloud — building journeys, configuring agents, and shaping clean, data-driven engagement architectures — this role is for youAs a Senior Techno-Functional Consultant, you will play a key role in designing and building impactful Marketing Cloud projects — including migrations toward Marketing Cloud Next — coaching junior colleagues, and shaping marketing automation best practices within a people-first, fast-moving consulting environment.
THIS ROLE IS NOT FOR YOU IF...
You've never worked with Salesforce.
You don't enjoy workshops, problem-solving, or challenging business processes.
You prefer staying only at "requirements level" and not getting involved in solution build & configuration.
You're not comfortable translating business needs into Salesforce features (journeys, data extensions, personalization, agentic automation...).
You prefer waiting for instructions over taking initiative.
You're not curious about how AI agents are reshaping marketing — you'd rather stick to what you already know.
DOES THIS SOUND LIKE YOU?Strong experience (3+ years) in Salesforce project delivery, with a solid understanding of functional consulting AND declarative build/configuration.
Strong, hands-on experience with Salesforce Marketing Cloud Engagement is required, ideally complemented by Data 360 exposure. Genuine hands-on project experience with Marketing Cloud Next is a strong differentiator — the platform is very recent, so a fast learning curve and genuine curiosity matter as much as prior hands-on experience with it.
Proven ability to lead requirement-gathering workshops and translate insights into Marketing Cloud solution designs and scalable engagement architectures.
Strong knowledge of Marketing Cloud building blocks — Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio — and how they map onto Marketing Cloud Next's unified, Data 360-native model.
Confident in building declarative solutions: customer journeys and journey decisioning, dynamic content & personalization, preference centers, approval processes, dashboards & reporting.
Comfortable working with technical teams and architects, understanding when to use configuration vs. custom development (AMPscript/SSJS, APIs) — knowing limits + best practices.
Skilled in documentation, training, and change management to support long-term adoption, including guiding clients through the move from legacy Marketing Cloud Engagement/Account Engagement to Marketing Cloud Next.
Analytical mindset, excellent communication skills, and a proactive, solution-oriented approach.
Salesforce certifications (Marketing Cloud Consultant, Marketing Cloud Administrator/Email Specialist, Data 360 Consultant...) are strong assets; an Agentforce credential is a plus.
Fluent in French and English – Dutch or Portuguese is a plus.
Knowledge of broader marketing automation, growth strategies, or digital campaigns is a strong asset.#Curious in how you grow, #Structured in how you deliver, and #Committed in what you bring to the team.
YOUR ROLE & RESPONSIBILITIESAs a Senior Functional Consultant at asUgo, your mission will include:Business Analysis & AdvisoryLead client workshops, challenge assumptions, and map customer engagement processes end-to-end.
Translate needs into business requirements, user stories, and acceptance criteria.
Identify improvement opportunities and propose scalable, future-proof Marketing Cloud solutions.
Solution Design (Techno-Functional)Create functional and solution designs aligned with Salesforce Marketing Cloud and Marketing Cloud Next best practices.
Define the data model (Data 360/Data Extensions), journey/automation approach, personalization strategy, and consent & compliance framework.
Make clear trade-offs between configuration and development, and coordinate with developers/architects when needed.
Declarative Build & Configuration (Hands-On)Build solutions directly in Marketing Cloud using declarative tools:Journey Builder / Journey Decisioning AgentsEmail, SMS, WhatsApp and RCS messagingData Extensions, Contact Builder and Data 360 segmentsDynamic content, personalization and conversational/two-way emailAgentforce configuration (Campaign Agent, marketing agents)Preference centers, consent management, approval processesReports and dashboardsConfigure apps, features, and AppExchange packages to match client needs.
Testing & QualityDefine test scenarios, execute func