Marketing Automation Expert

pDo you have a strong background in Marketing Automation and enjoy turning business requirements and customer data into smart, targeted campaigns? /p pDignify is looking for an bexperienced Marketing Automation Expert /b. /p pIn this role, you’ll work at the crossroads of bmarketing, data and technology /b. Your main focus? Translating business needs into the right audiences, targeting logic and automated campaigns. /p pYou’ll be working with bAdobe Campaign /b within a complex, data-driven environment. Previous Adobe Campaign experience is definitely an asset, but experience with another enterprise Marketing Automation platform can be equally relevant. /p h3What you’ll do /h3 pYou’ll take ownership of Marketing Automation campaigns from business requirements to technical implementation. /p pYou will: /p ul liCreate btarget audiences and segmentation logic /b for marketing campaigns /li liDetermine which customers should be included or excluded based on business requirements and available customer data /li liBuild new campaigns and automated workflows bfrom scratch in Adobe Campaign /b /li liCreate and optimize customer journeys across different communication channels /li liTranslate business requirements into technically executable campaigns and workflows /li liWork with customer data and database structures to create accurate selections and targeting /li liCollaborate closely with bbusiness stakeholders, Product Owners and content teams /b /li liParticipate in an bAgile way of working /b, including regular stand‑ups and ticket‑based requirements /li liOptimize existing workflows and campaign logic where possible /li liShare your Marketing Automation expertise and best practices with colleagues /li /ul pThe use cases can vary widely. You might, for example, identify a specific audience based on customer characteristics or events and translate this into the right campaign, communication or commercial follow‑up. /p pAt the heart of your role is one key question: who is the right audience for this campaign? /p h3What we’re looking for /h3 pWe’re looking for someone who combines bstrong technical Marketing Automation experience with the ability to understand and challenge business requirements /b. /p ul liAround b5+ years of relevant experience /b in Marketing Automation, campaign management or a closely related domain /li liStrong hands‑on experience with an enterprise‑level bMarketing Automation platform /b, preferablyAdobeCampaignbutcanbeanotherplatformb. /b /li liKnowledgeofb SQL /b /li liExperience building complex bcampaigns, workflows, audiences and customer segments /b /li liStrong understanding of targeting and selection logic, including inclusion and exclusion criteria /li liComfortable working with bcustomer data and database structures /b /li liAble to translate business requirements into concrete Marketing Automation solutions /li liStrong communication skills and experience working with both technical and business stakeholders /li liComfortable collaborating with Product Owners, business teams and content specialists /li liA proactive, structured and detail‑oriented way of working /li liExperience with Agile/Scrum ways of working /li liExperience with cross‑channel customer journeys and personalized campaigns /li liGood command of bEnglish /b /li liGood command of bDutch and/or French /b; understanding of the other national language is a plus /li /ul h3What makes you the right fit? /h3 pThis isn’t a role where you simply receive a campaign brief and press a button. /p pYou’re comfortable digging into a business requirement, asking the right questions and figuring out how it can be translated into the right baudience, segmentation logic and campaign flow /b. /p pYou enjoy the technical side of Marketing Automation, but you’re equally comfortable collaborating with business stakeholders, a Product Owner or content colleagues to turn their requirements into a working solution. /p pAnd even if Adobe Campaign isn't the platform you've used before, you're comfortable learning a new /p pMarketing Automation environment and applying the expertise you've built with other tools. /p h3What you’ll enjoy @ Dignify /h3 pJoining Dignify means combining a challenging project with the expertise, opportunities and atmosphere of a specialized Marketing Automation team. /p pYou can look forward to: /p ul liBeing surrounded by experienced bMarketing Automation and technology specialists /b who are happy to share their knowledge and support your growth /li liBecoming part of a bgrowing company /b where your expertise and ideas can make a real impact /li liBuilding expertise across leading Marketing Automation platforms such as bAdobe Campaign, Salesforce Marketing Cloud, Bloomreach, Selligent and Braze /b /li liWorking on bchallenging, data‑driven customer experience and Marketing Automation projects /b /li liContinuous opportunities for btraining, learning and certifications /b /li liGrowing your career within Mark