Head of Brand, Menu

ppbHead of Brand, Menu Communication /b /p pMcDonald's Restaurants Belgium NV
· Diegem, Brussels Area /p pMcDonald’s is the largest restaurant chain in the world and the most people-oriented enterprise around the globe. We are constantly looking for ways to reinvent ourselves in order to serve our customers better, every single day. /p pThe recipe for success is a combination of a strong brand with a lot of freedom for local markets. Rooted in our Belgian society for more than 45 years, we feel particularly committed to our environment and partners. /p pThere are currently 131 McDonald’s restaurants in Belgium, run by 26 independent entrepreneurs (Franchisees). Because our business is growing fast paced, we are looking for talented people to reinforce our head offices that provide support to all restaurants. /p h3Ingredients of this Job /h3 pAt McDonald’s Belgium, we're looking for an experienced marketing leader to drive our brand, menu and communication agenda. /p pAs Head of Brand, Menu Communication, you will lead the development and execution of our brand strategy, menu innovation roadmap and integrated marketing campaigns. Reporting to the Chief Marketing Officer, you will play a pivotal role in accelerating brand growth, driving guest traffic and ensuring McDonald’s remains relevant in a fast-changing consumer landscape. /p h3Your responsibilities /h3 ul liDefine and lead the brand, menu and communication strategy for McDonald’s Belgium. /li liTranslate business objectives into impactful consumer campaigns and growth initiatives. /li liLead the development and execution of the annual marketing plan and campaign calendar. /li liDrive menu innovation and portfolio management in partnership with Operations, Supply Chain, Finance and Consumer Insights teams. /li liOversee product launches and ensure compelling communication of menu innovations to consumers. /li liLead relationships with creative, media, production and PR agency partners. /li liManage significant marketing investments and ensure optimal return on investment. /li liRepresent Belgium in international marketing and menu forums. /li liBuild strong alignment across internal and external stakeholders. /li /ul h3Team leadership /h3 pYou will lead a team of four marketing professionals, including two direct reports and one contractor. /p pYou will be responsible for coaching, developing and inspiring the team while fostering a culture of ownership, collaboration and high performance. /p h3Your Menu /h3 ul liA proven leader with substantial experience in senior marketing, brand, category or commercial roles. /li liA strong track record in brand building, integrated marketing and commercial growth. /li liExperience within a food-centered business, with direct responsibility for both product development or portfolio innovation and the communication and commercialization of those innovations to consumers. /li liStrong understanding of the connection between consumer insights, product innovation, portfolio strategy and business performance. /li liExperience leading cross-functional initiatives involving Marketing, Operations, Supply Chain, Finance and external partners. /li liDemonstrated people leadership experience and a passion for developing talent. /li liStrong stakeholder management and influencing skills. /li liExperience managing agencies and substantial marketing budgets. /li liStrategic thinker with a hands-on mindset and excellent execution capabilities. /li /ul h3Why join McDonald’s Belgium? /h3 pThis is a unique opportunity to lead the brand, menu and communication agenda of one of Belgium’s largest and most recognized consumer brands. You will combine strategic influence, team leadership and end-to-end responsibility for marketing performance while helping shape the future of McDonald’s in Belgium. /p h3What we have to offer you /h3 ul liBecoming part of an energizing team of the McDonald’s Family; /li liWorking for an innovative and people-oriented Belgian SME, backed by a strong and leading multinational; /li liThe freedom to organize your work around your private life; /li liA salary package including extralegal advantages like an electric company car and best in class group insurance; /li li30% discount on all McDonald’s products just for you; /li liA smile on your face every single working day. /li /ul /p