Brand Social Media

ph3Your purpose at Stanley/Stella /h3pAt Stanley/Stella, we create premium apparel with a strong focus on quality, sustainability, and responsible production. We work with brands, creators, decorators, entrepreneurs, and distributors who want products that combine great design with a lower environmental impact.brAs we continue to grow in the United States, we're looking for a Social Media Content Specialist to help strengthen our presence, engage our community, and connect more customers with our network of distributors, decorators, and Official Dealers.brThis role sits at the intersection of brand building, content creation, community engagement, and demand generation.brYou'll help grow Stanley/Stella's visibility and relevance in the US market by creating compelling content, building relationships across the industry, managing social media channels, and supporting campaigns that generate awareness and business opportunities.brYou will work closely with Sales, Product Marketing, Trade Marketing, Creative teams, and Global Communications while connecting with creators, decorators, printers, agencies, and partners across the industry. /pbrh3Your role and impact /h3pstrongSocial Media Community Buildingbr/strong /pulliDevelop and execute Stanley/Stella's US social media strategy across channels such as Instagram, LinkedIn, TikTok, YouTube, and emerging platforms. /liliManage day-to-day social media activity and maintain a consistent brand voice. /liliGrow audience engagement and encourage meaningful community participation. /liliBuild relationships with decorators, creators, entrepreneurs, agencies, and industry influencers. /liliStay informed on market trends, platform updates, and emerging content opportunities. /li /ulbrstrongContent Planning Productionbr/strongulliOwn the US content calendar and ensure content supports business priorities, campaigns, product launches, and events. /liliCollaborate with internal creative teams and external partners to produce photography, video, educational content, and social-first assets. /liliAdapt global campaigns and content for US audiences. /liliCapture and coordinate content creation at trade shows, customer visits, showroom events, product launches, and partner activations. /li /ulbrstrongCreator Industry Partnershipsbr/strongulliBuild relationships with creators, decorators, printers, agencies, influencers, Official Dealers, and industry organizations. /liliDevelop collaborative content initiatives and partnership campaigns. /liliIdentify opportunities to encourage user-generated content. /liliStrengthen brand credibility through authentic engagement with relevant communities. /li /ulbrstrongPaid Media Managementbr/strongulliPlan, launch, manage, and optimize paid campaigns across platforms such as Meta, Google, and LinkedIn. /liliManage audience targeting, campaign structure, testing plans, and budget allocation. /liliMonitor campaign performance against awareness, engagement, lead generation, and return-on-investment goals. /liliContinuously optimize campaigns and test new approaches, formats, and channels. /li /ulbrstrongEmail Marketing Communicationsbr/strongulliDevelop and execute email marketing and newsletter campaigns. /liliSupport communication around product launches, events, commercial initiatives, and partner programs. /liliHelp ensure a consistent message across all marketing channels. /liliWork with Sales teams to support lead generation and campaign follow-up activities. /li /ulbrstrongCRM Marketing Automationbr/strongulliSupport marketing automation initiatives through HubSpot. /liliBuild and improve audience segmentation and lead nurturing workflows. /liliDevelop automated customer journeys aligned with different stages of the buying process. /liliMonitor lead quality, campaign effectiveness, and conversion performance. /li /ulbrstrongPerformance Continuous Improvementbr/strongulliTrack and report on social media, content, and campaign performance. /liliTurn data into practical recommendations and actions. /liliMeasure content effectiveness, audience growth, lead generation, and campaign results. /liliUse AI tools and emerging technologies to improve productivity, content creation, reporting, and campaign management. /liliContribute to a culture of experimentation and continuous learning. /li /ulbrh3About you /h3pbrstrongExperiencebr/strong /pulli5+ years of experience in social media, digital marketing, content marketing, or a related field. /liliProven success managing both organic social media and paid digital campaigns. /liliStrong understanding of the strongUS digital, social media, and creator landscape. /strong /liliExperience working cross-functionally with Sales, Marketing, Creative, and external partners. /liliExperience with premium apparel, fashion, lifestyle, or consumer brands is a plus. /li /ulbrstrongSkills br/strongbrulliStrong knowledge of social media strategy, content planning, and community building. /liliHands-on exper