Senior Performance Marketing Manager

pAs a Senior Performance Marketing Manager, you will lead the strategy, execution, and optimization of multi-channel performance marketing campaigns within a fast-growing B2B SaaS environment. You will take ownership of significant advertising budgets across platforms such as Google, LinkedIn, Reddit, YouTube, and X, with a strong focus on generating qualified pipeline and measurable revenue growth. Working closely with Growth Marketing, Account-Based Marketing, SEO, and Revenue Operations teams, you will develop integrated campaigns that reach enterprise audiences and accelerate business performance. You will use data-driven insights, experimentation, and advanced attribution techniques to continuously improve campaign effectiveness and return on investment. The role also offers the opportunity to shape marketing strategy, develop email nurturing programs, and lead a small team. You will join a globally distributed, fully remote environment that values accountability, collaboration, and continuous innovation. /p h3Accountabilities /h3 ul liLead and manage paid advertising campaigns across LinkedIn, Google Ads, Reddit, YouTube, X, and other relevant platforms, focusing on enterprise brand awareness, qualified pipeline generation, and revenue growth. /li liCollaborate with Growth Marketing, Account-Based Marketing, and SEO teams to align campaign strategies, establish optimization priorities, and maximize incremental performance. /li liMonitor campaign performance daily, implementing optimization strategies to improve click-through rates, cost per lead, return on ad spend, and overall marketing efficiency. /li liDevelop and maintain a structured performance review process, analyzing weekly results, identifying trends, and translating insights into actionable recommendations. /li liReport bi-weekly to marketing leadership and key stakeholders on budget utilization, campaign performance, pipeline contribution, and return on investment. /li liPartner with Revenue Operations to strengthen campaign attribution, tracking accuracy, and data consistency across marketing and sales systems. /li liBuild comprehensive revenue attribution reporting, including account-based marketing attribution through advertising platform APIs. /li liManage advertising budgets, monitor spending and pacing across channels, and ensure resources are allocated effectively to maximize business impact. /li liIdentify new advertising platforms, audience segments, targeting strategies, and creative formats to expand reach and drive performance improvements. /li liDevelop and manage a monthly experimentation roadmap, coordinating A/B tests and campaign initiatives with relevant internal stakeholders. /li liOwn the email marketing program, including one-off campaigns, audience segmentation, and the development and optimization of automated nurture sequences. /li liLead and support a small performance marketing team, fostering collaboration, accountability, professional development, and strong execution. /li liWork closely with creative, content, and design teams to test messaging, advertising formats, and audience engagement strategies. /li /ul h3Requirements /h3 ul li6–10 years of experience in performance marketing or demand generation, preferably within a B2B SaaS company or a marketing agency. /li liProven track record of managing annual paid media budgets exceeding $1 million while delivering measurable returns on investment. /li liExtensive hands-on experience managing Google Ads and LinkedIn Ads campaigns, with familiarity across additional platforms such as Reddit, YouTube, and X. /li liStrong understanding of full-funnel performance marketing strategies, including enterprise demand generation, account-based advertising, lead nurturing, and revenue-focused campaign management. /li liDemonstrated experience collaborating with Revenue Operations and Marketing Operations teams to maintain accurate campaign tracking, attribution, and reporting. /li liProficiency in Google Analytics and performance measurement tools, with the ability to interpret complex campaign data and connect marketing metrics to pipeline, MRR, and ARR growth. /li liFamiliarity with HubSpot, Vector, Salesforce, and Sigma is considered an advantage. /li liStrong experience designing and executing A/B tests, campaign experiments, and continuous optimization strategies. /li liExcellent analytical and problem-solving abilities, with the capacity to turn performance insights into clear business recommendations and actionable growth strategies. /li liProven ability to manage and develop a small team, encouraging ownership, collaboration, accountability, and high performance. /li liStrong project management and communication skills, with the ability to coordinate multiple stakeholders and align cross-functional teams around shared objectives. /li liExcellent quality assurance skills and attention to detail when managing campaign execution, tracking, and reporting. /li liStrong c