Digital Customer Journey Manager
il y a 5 jours
#DreamBig
Digital Customer Journey Manager
PRIMARY PURPOSE OF ROLE
The Digital Customer Journey Manager for the platform BEES is responsible for enhancing the online shopping experience by optimizing the customer journey from initial contact to purchase and beyond. BEES, developed by AB InBev, the world's largest brewery, is a cutting-edge B2B E-commerce platform that empowers small and medium-sized retailers with advanced digital sales tools. Enhancing ease of operation and boosting profitability, BEES is now operational in over 25 countries worldwide.
This role requires a blend of marketing, customer experience, and data analysis skills to drive engagement, conversion, and retention. This role focuses on ensuring that marketing efforts reach the right people effectively to maximize engagement and achieve business goals.
The objective is to ensure communication in BEES is aligned with commercial goals using the right channel, for the right user, at the right time, guaranteeing adherence to campaign and branding rules, and ensuring voice and copy best practices are used with strong alignment amongst commercial areas and between Global and Countries.
Additionally, the Digital Customer Journey Manager oversees the Country Digital Communication Team's daily productivity and activities to ensure adherence to digital communication objectives.
At AB InBev, dreaming big is what we do. Brewing the world's most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let's take on the challenge together.
Cheers to dreaming big
The role :
Plan and execute customer journey-based marketing campaigns to drive engagement and sales.Ensure that all communications are consistent with the brand voice and deliver a cohesive customer experience.
Consult on campaign and campaign calendar creation, providing best practices on touchpoint frequency and appropriate digital communication channels.
Ensure Local teams are knowledgeable to operate the communication in Braze and can provide insights on the results' root causes of campaigns. Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for improvement.
Continuously analyze and refine the customer journey to enhance user experience and satisfaction.
Implement strategies to personalize the customer experience based on segmentation and behavior.
Optimize website and mobile app navigation, content, and layout to improve user engagement and conversion rates.
Conduct A/B testing to evaluate the effectiveness of different approaches and make data-driven decisions. Provide guidance on tagging governance and ensure campaigns are properly categorized and results are available.
Support the Digital Communication Team with campaign insights based on previous experiences and best practices from other markets.
Ensure visibility of results in dashboards (Mixpanel).
Qualifications and Skills:
Proven experience in e-commerce, digital marketing, or a similar role.
Experience with A/B testing and conversion rate optimization.
Knowledge of CRM systems and marketing automation tools: Braze and Mixpanel.
Strong understanding of customer behavior and journey mapping techniques.
Excellent communication skills to align with global stakeholders and convey local strategies effectively.
Ability to think strategically and execute methodically, translating the company's overall local commercial strategy into actionable plans.
Ability to work independently and learn quickly.
Detail-oriented with a focus on executing pricing algorithms accurately.
Collaborative mindset to work closely with various teams, including Global, different countries, and teams across BUs.
What we are looking for :
Fluent in English First strong experience in the equivalent field Outstanding communication, presentation, and leadership skills Excellent organizational and time management skills Strong stakeholders' management skills Sharp analytical and attention to details Strong critical thinking and problem-solving skills Proven ability to manage cross-functional teams Relevant experience leading change management across organizations Good knowledge of Commercial and Finance operations Creative thinker with a vision Strong owner that is passionate about selling more beers, selling beers more profitable and enhancing customers' experience Strong ability to help stakeholders understand and align priorities to the broader goal of the product Leader with great listening skills and able to include diverse opinions within your decision making. Proven team player able to connect and work efficiently with a very diverse group of profiles.Next to our competitive base salary, we put our people first by providing on-top benefits :
Competitive Bonus A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.) Quarterly vouchers to taste our delicious beers Compensation & seniority days in addition to legal holidays (40 Days total) Meal vouchers, allowances, gift per company policy A unique Parental leave Competitive Life insurance, disability & medical plan Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring) Multiple Physical & Mental Wellbeing support InitiativesWhat you can expect from us:
In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
#LI-ABI ZoneEUR
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