B2b Digital Marketing Specialist Benelux
il y a 2 semaines
In line with the Corporate Marketing strategic guidelines, the B2B Digital Marketing Specialist is responsible for developing the B2B portal, supporting workflow optimization, increasing sales via the travel agent reservation platform, and communicating via B2B DEM.
- Bachelor or master degree in digital marketing;
- Relevant work expertise is a plus;
- Experience in travel\/hospitality industry is a plus;
- Very good MS-Office skills and confident handling of project management tools;
- Experience with Photoshop, Adobe, indesign, Marketo and Sitecore;
- Ability to manage multilingual and multiple campaigns through digital channels;
- Strong understanding and use of KPI’s in campaign reporting;
- Fluent in written and spoken Dutch and\/or French and English;
- Intercultural competence and ability to work in a remote team;
- High resilience and flexibility;
- Independent, structured and result-oriented;
- Hands-on mentality, quick comprehension, affinity;
- Implement global and local content (promos, news, ships page,) on Benelux B2B platforms;
- Develop the B2B booking process incl. platform analyses, optimization, test and communication;
- Intensively liaise with the sales organization to maximize commercial impact;
- Support travel agents and partners for technical issues including managing of B2B accounts;
- Plan, manage and monitor marketing projects;
- Develop flyers, visuals, FB posts, clips for events \/ fairs \/ B2B partners;
- Identify, specify, evaluate, prioritize and communicate requirements;
- Entry point for OTA (online travel agents) agreements and XML support;
- Communicate news and updates to XML\/GDS\/OTA partners;
- Create and execute a digital communication plan for B2B partners;
- Optimize the B2B DEM to increase the opening and conversion rate and to decrease bounce rate;
- Manage the database quality (CRM);
- Liaise with the central operational CRM team and B2B E-Commerce teams ;
- Open for additional tasks and responsibilities, both ad hoc and permanent;
VISA REQUIREMENTS (if any)
Right to work in BelgiumPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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