Paid Media Expert
il y a 1 semaine
**Date**:Feb 17, 2025
**Location**: Kortrijk, BE
**Company**:Barco
**Paid Media Expert**
**Wanted**: an enthusiastic digitally savvy and business minded marketeer.
As a Paid Media Expert you will responsible for managing and optimizing Paid Media campaigns to drive targeted traffic, increase conversions and improve the return on investment (ROI) for advertising efforts. As a member of the Digital Marketing team, you will be based in Kortrijk and report to the Digital Marketing Manager.
**Key Responsibilities**
- Develop paid media strategies to meet the business objectives, including traffic generation, lead acquisition, or brand awareness.
- Set up campaigns with appropriate budget allocation, bidding strategies, and targeting parameters.
- Optimize bidding strategies, budgets and audience targeting to ensure maximum ROI and campaign efficiency.
- Track and monitor campaign performance metrics such as CTR, CPC (cost per click), CPA (cost per acquisition), conversion rates, etc.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with the design and web development team to create high-converting landing pages that align with ad campaigns.
- Work closely with marketing, sales, and product teams to align paid media efforts with broader marketing and business objectives.
- Stay updated on industry trends, best practices, and algorithm changes in media advertising.
**Your profile**
Education: a degree in Marketing, or a related field
**Experience**:
- _You have between 3 and 5 years of digital marketing experience_ _
- Experience in a marketing environment is a plus
- Experience in a variety of analysis; with a business relevancy mindset
- Thinks along on how to grow the business
**Skills**:
- Strong coordination and project management skills
- Ability to generate creative solutions for advertising challenges and customer engagement.
- Accuracy in managing campaigns, bidding and tracking conversions is critical
- Ability to troubleshoot issues in campaigns, including poor performance or technical issues related to tracking or platform compliance.
Behaviors:
- Be positive - even when faced with difficult problems.
- Be solutions minded.
- Remain calm under pressure.
- Agility to learn from marketing analytics. Evolve campaigns & communication accordingly to meet the defined objectives
Knowledge:
- Be proficient with LinkedIn Ads, Meta Ads and Google Ads to leverage their unique features.
- Knowledge of CRO principles to optimize landing pages and ad content for better conversion performance.
- Knowledge of nurturing programs to maximize inflow with paid media campaigns.
- Knowledge of search engine optimization (SEO) principles to ensure synergy between paid and organic search efforts.
**Let's "wow" you with**
- A variety of trainings so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
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