Communications and Marketing Director, Europe

il y a 1 semaine

Brussels, Belgique Environmental Defense Fund Temps plein

Overview:

- Put your passion and skills to work for the planet. Climate change is the most urgent issue of our time, and we need people like you to help us build a vital Earth — for everyone._
- We’re Environmental Defense Fund, a fast-paced nonprofit with a growing staff of more than 1,000 people in nearly 30 countries. We deliver game-changing solutions that cut climate pollution and strengthen people’s ability to thrive despite the effects climate change is already having. We work wherever we can have the most impact, from local communities to top companies to governments worldwide, and even in space._
- Our _
- culture_
- , _
- values_
- and _
- commitment to diversity_
- make EDF an exciting and meaningful place to work. Every job here makes a difference. Won’t you join us?_

Responsibilities:
**Location**: this role can be remote, hybrid, or in office in Brussels, London, Berlin.

**Overall Function**

The Director of Communications and Marketing in Europe is responsible for developing and implementing strategic communications, marketing and media relations plans that help Environmental Defense Fund Europe achieve its goals.

Working in close cooperation with the Europe-based senior management team as well as colleagues in the United States and across EDF's global regions, you will represent the communications and marketing function in Brussels. As EDF Europe seeks to expand its portfolio and raise its profile, audiences include the European Institutions and Member State governments as well as business leaders, influencers, politicians, and potential donors. You bring a strategic perspective and strong abilities to take complex, often technical issues and make them accessible and inspiring to decision-makers and media.

You will spearhead the overall EDF Europe communications and marketing effort, including earned, paid and owned channels. In addition, you will lead the EDF Europe website and blog strategy, speaking engagements, thought leadership activities, events and collateral development. You will be a member of the strategic, global leadership team to ensure we are speaking as one EDF, allowing for local interpretation where required, helping us cultivate third-party validators to our work and amplifying that validation and ensuring key European achievements and milestones are communicated across all EDF brand channels.

This position requires knowledge of international environmental issues, key partners, cultures, and influences in Europe, with particular emphasis on EU policy and Brussels, and strong networks of policy makers, politicians and media. You possess excellent communication and high-level writing skills, and an ability to execute multiple projects simultaneously. You will also need to establish effective relationships internally and externally to gather and present information in compelling ways.

**Key Responsibilities**
- Serve as the principal lead for communications and marketing in Europe, working closely with colleagues in core program work areas such as: Hydrogen, EU Transport, Climate Smart Agriculture, Agricultural Methane, Energy demand reduction (in Eastern Europe) and Sustainable Finance. Build EDF’s potential to expand work to new areas where agreed and relevant.
- Ensure internal coordination and message consistency across all brand and program communications in Europe and that these messages are appropriately reflected in our multi-lateral events.
- Help develop, refine and execute a communications and marketing strategy and plan for Europe with a focus on earned media and digital strategies and tools.
- Develop brand-level messaging and collateral materials, collaborating closely with marketing and communications colleagues.
- Identify influencers, politicians, government officials, policy experts, global business leaders and potential donors and the channels that reach them.
- Write high-quality speeches, op-eds, reactions, blogs and other materials; maximise promotion of these materials with credible reporters.
- Position the organisation as a thought leader in Europe, arranging media interviews, public speaking opportunities and opinion pieces for the Executive Director and other senior staff.
- Pitch stories actively to a variety of media, develop and maintain targeted media lists, initiate and maintain regular contact and strong relationships with targeted reporters.
- Maintain oversight of the EDF Europe social channels.
- Plan and execute events such as press conferences, announcements, speeches and in-person meetings with media and other influential stakeholders.
- Participate in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values
- Direct PR/communications agency support, including setting objectives and tracking results.
- Monitor and report on their output, coverage and progress towards their co

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