Marketing Asst. Manager/Officer for Brand Strategy
il y a 2 semaines
To cope with our expansion, we sincerely invite you to join our team for an ambitious development to be the next generation of leaders.
We are seeking a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives.
Key Responsibilities
Brand Strategy & Management
Develop brand positioning and communication strategies tailored to a global financial institution.
Ensure brand consistency across all communication channels, including digital platforms and physical events.
Safeguard and enhance the brand's reputation while adhering to industry regulations and compliance standards.
Content Marketing
Draft press releases independently in both Chinese and English.
Lead the creation of thought leadership materials—such as company news, press releases, and reports—to enhance brand exposure and awareness.
Oversee and drive social media strategies to reinforce the brand's credibility and strengthen visibility within the financial sector.
PR & Media Relations
Plan and execute media outreach campaigns, including press releases, interviews, and executive commentary.
Establish and maintain strong relationships with global financial journalists and editors, with a particular focus on international media.
Manage crisis communications, including developing and implementing contingency plans to protect the brand's reputation.
Events & Sponsorships
Organize and deliver high-profile events, such as industry forums, expos, and gala dinners, to enhance brand engagement.
Identify, evaluate, and manage sponsorship opportunities to increase brand visibility within the financial services sector.
Cross-functional Collaboration
Align brand messaging with investment and product teams to ensure consistency and strategic alignment.
Manage external agencies and vendors to ensure timely, high-quality project delivery.
Requirements
3+ years of brand management experience, with at least 1+ year in financial services (CFDs / FX experience is a plus).
Established media relationships with a proven track record of successful PR campaigns in the finance industry.
Exceptional writing skills in both English and Chinese (writing samples required).
Strong knowledge of Hong Kong's financial regulations and compliance requirements.
Demonstrated ability to effectively present ideas and manage stakeholders across various levels.
Fluency in English, Cantonese, and Mandarin.
What We Offer
Medical Scheme
Extensive Condition - A fun and energetic working environment
Being part of a young team striving for excellence
Opportunities to participate in fun and exciting company events year-round
Complimentary food and drinks in the workplace
Work life balance
Bank holiday
Life Insurance
Performance Bonus
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations and Marketing
Industries
Financial Services
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