Copywriter

I-care, a Belgian company with a worldwide presence and a pioneering role in the industrial maintenance 4.0 sector, is looking for a Copywriter to strengthen its teams as part of its ongoing growth.

Our strengths are the dynamism and ongoing training of our teams, and the performance with which we deliver long-term solutions in predictive and prescriptive maintenance to satisfy our most demanding customers. We attach great importance to sustainability, whether in terms of the environmental impact of our activities, or our relations with our partners and all our employees. Finally, respect for people, characterized by team spirit, cohesion and fun, offers a friendly, family atmosphere that is much appreciated by our colleagues.

These three values are central to all day-to-day decision-making within our company.

**About the role**:
**What are your challenges at I-care?**:

- Content Creation _
- Write engaging and well-structured content for various channels, including websites, blogs, newsletters, and marketing collateral.
- Research and write customer success stories, case studies, and testimonials that showcase the impact of our solutions.
- Transform complex technical topics into clear, relatable, and impactful messaging tailored to specific target audiences.
- Ensure content is logically organized and cohesive, delivering maximum clarity and engagement.
- Brand Voice and Consistency _
- Maintain and refine I-care’s brand tone of voice across all content.
- Collaboration _
- Work with the marketing team to create content that aligns with the overall marketing strategy and objectives.
- Collaborate with the SEO team to write texts and meta descriptions based on provided outlines and keywords.
- Partner with cross-functional teams to ensure technical accuracy and alignment with business goals.
- Editing and Proofreading _
- Edit and proofread content to ensure grammatical accuracy, clarity, and adherence to brand voice.
- Review and improve content created by other team members or external contributors.
- Understand and critically evaluate the structure of outlines and existing articles to ensure a seamless reading experience.
- Content Ideation and Planning _
- Generate ideas for new content topics based on industry trends, target audience needs, and marketing objectives.
- Contribute to the development of content calendars and editorial plans.

**Who are we looking for?**:

- You hold a Bachelor’s or Master’s degree in Marketing, Communication, Journalism, English, or a related field.
- You are fluent in English; proficiency in other languages (FR, NL, DE, PL, ES, IT) is an asset.
- You have proven experience as a copywriter, preferably in B2B industries.
- You excel at storytelling and creating audience-focused content.
- You can write concisely, delivering maximum value in as few words as possible.
- You have a keen eye for detail and impeccable editing and proofreading skills.
- You are highly structured and organized in your approach to work.
- You are curious and proactive in staying informed about market trends to ensure content relevance and industry alignment.
- You are comfortable working in a fast-paced environment and managing multiple deadlines.

**What I-care offers you?**:

- An open and honest environment where employees are valued for their interests, passion, and commitment.
- Individual growth and learning plan that benefits both employee and employer.
- A chance to join the global leader in Predictive Maintenance.
- A dynamic and ever-growing organization where the sky is the limit.
- An attractive remuneration package according to your competencies and experience.