Digital Marketing Specialist

ADK Legaltech Solutions is a joint venture between two renowned, established and complementary organizations active in the legal sector. ADK is coordinating the development & commercializing of an innovative B2B SaaS digital platform aimed at boosting the legal expertise of legal professionals on the Belgian market.

To pilot its marketing strategy, ADK is looking for a

**DIGITAL MARKETING SPECIALIST**

passionate about technology products and digital marketing.

**_Job description_**
- General responsibilities_
- Steer together with management and further define our global marketing strategy across all (offline & online) channels
- Optimize and measure the right KPI’s, define pragmatic actions to optimize the marketing funnel (lead acquisition, lead conversion & client retention)
- Coordinate efforts with other internal (e.g. Sales) profiles as well as those from our shareholders
- Manage & follow-up the consumption of the marketing budget
- Analyze the results of your campaigns and adjust it to improve the quantity & quality of the leads
- Assist management through reporting & pragmatic recommendations to support strategic decision-making
- Work efficiently with in-house and external experts: web development team, copywriters, graphic designer, event organizer,..
- Online_
- Organize & execute online initiatives in line with agreed marketing plan (cf. above) such as
- 1) SEOSEA or other paid acquisition channels (mainly LinkedIn / Google)
- 2) Landing pagesWebinars / online demo’s /...
- 3) Social Network posts & engagement...
- Enhance user experience in our platform by designing the right set of in-app user interactions (customer journeys)
- Coordinate content creations / evolutions of our commercial website(s) & other landing page(s)
- Offline_
- Organize & execute offline initiatives in line with agreed marketing plan (cf. above)
- Select relevant Events to attend: conferences, seminars, symposiums...
- Be responsible for the PR communication

**_Requirements_**

Must have
- Hands-on experience in managing lead generation campaigns across various channels; ideally 1-3 years of experience
- Entrepreneurial mindset: resourcefulness, go-getter attitude, pragmatism...
- Analytical & data-driven work approach
- Professional proficiency in French & Dutch
- You are very curious and eager to discover by yourself the last digital trends

Nice to have
- At least one of the two following:

- 1) Hands-on experience with paid acquisition channels (Google and/or LinkedIn primarily)
- 2) Hands-on experience in SEO
- Familiar with customer journey mapping and analytics
- Experience in / knowledge of the legal sector
- Experience in complex project management
- Experience in analytical tools such as Google Analytics, Mixpanel, Heap, Amplitude...
- Experience in user engagement tools such as Appcues, Userpilot...
- Experience in B2B sales
- Copywriting skills are welcome but not required

**_Offer & Benefits_**
- A full-time job with a permanent contract
- A competitive salary with extra-legal benefits such as meal vouchers, ecocheques...
- Direct access & report to the CEO
- Startup work atmosphere
- Opportunity to take part in the launch of a SaaS platform
- Opportunity to work from home and from the Brussels office
- Interesting growth opportunities (e.g. progressively build and manage the marketing team)

Type d'emploi : Temps plein

Avantages:

- Chèques repas
- Eco-chèques
- Horaires flexibles
- Ordinateur de fonction
- Remboursement des frais de téléphone
- Travail à domicile

Horaires:

- Travail de jour

Rémunération supplémentaire:

- 13ème mois
- Pécule de vacances