Head of SEO

**Head of SEO** Napoleon Sports & Casino Aalst, Vlaanderen, België (Hybride) **Looking for a challenging and "thrilling" role in a dynamic environment?** Take a chance with Napoleon, we are looking for a Head of SEO. At Napoleon Sports & Casino, we offer our players thrills and entertainment in a safe, protected environment. Responsible gaming is key for the company and our 400 young, talented and ambitious employees working in the headquarters in Aalst and all over Belgium. Napoleon is a Belgian market leader in online entertainment, exploits the Grand Casino of Knokke, and operates 25 arcades in the country. As part of the pan-European Superbet Group, there is a focus on long-term growth and international development possibilities for the staff. At Napoleon we live by our core values, which are: “Grow with us”, “Say what you do and do what you say”, “Play your best Game” and “We are in this journey together”. If you have it in you, you can go a long way at Napoleon. Try it and join us **Main Goal** As **Head of SEO **you will be responsible for taking the lead in increasing our visibility and organic traffic for our digital gaming and sports product, overseeing both on-site and off-site SEO optimization. Your mail goal is to increase our ranking by developing and implementing a comprehensive SEO strategy across product, keyword strategy, content, etc. You’re in the main seat to drive our business growth. You will report directly to the Chief Digital Officer and work with the Product, Content and Marketing departments to implement SEO and marketing strategies that meet our company’s objectives. If you’re an SEO expert who’s looking to make an impact in a fast-paced tech organization, this is the job for you **Your responsibilities** - Leading the newly established SEO function by setting the strategy and driving implementation - Build the team over time to achieve the SEO ambition and targets - Identify product and tech SEO requirements and work with the product team to prioritize them - Performing keyword searches to develop content plans - Setting up and measure SEO performance targets using KPIs, such as organic traffic, search rankings, revenue, search engine visibility, and click-through rate - Implement SEO Strategies and content marketing campaigns, analysing both past and ongoing results and optimise for the future - Monitor and analyse ongoing SEO campaigns to identify problem areas and suggest ways for improvement - Optimize current content for SEO within time and budget - Ensures output is accurate and timely. Promotes a culture where existing practices and processes are challenged and improved upon **Your profile** - 4+ years of experience working as a Head of SEO or a similar role - Expert knowledge of the best on-site and off-site SEO practices: technical, content, off-site activities (e.g. link-building) - Experience using popular website crawlers (ScreamingFrog, DeepCrawl, and Moz) - Competent with SEO analysis tools (Ahrefs, Semrush, and SEOptimer) - Skilled in web analytics software (WebTrends, UserTesting, and Google Analytics) - Strong leadership and multitasking skills - Excellent verbal and written communication skills - Detail-oriented, analytical, organized - Ability to work autonomously and as part of a team - Flexibility and ability to grow with us, both in the role and company **Our values** **We’re in this journey together.** **Say what you do and do what you say.** **Play your best game.** **Grow with us.** **Our offer** Become a key-contributor in the digital team of Napoleon Sports & Casino, a Belgian market leader in the entertainment sector, and part of Superbet Group, a leading pan-European entertainment corporation. We are focused on marketing online and offline gaming experiences that are safe, thrilling and rewarding. Our customers use our entertainment services online, from one of our 23 arcade halls, or enjoy a magical experience in our award-winning Grand Casino Knokke. In return for your dedication and expertise, we offer a challenging career in a unique, fast-paced and hybrid working environment. Count on an attractive salary package, including various benefits, a company car with fuel card, as well as ample learning and growth opportunities. Our headquarters are based in easily reachable, modern offices in Aalst, between Brussels and Ghent. **In for a thrill?** **Think big, aim high** **Grow with us** **Job Types**: Full-time, Permanent contract **Benefits**: - Additional leave - Company car - Company events - Food allowance - Life insurance - Work from home Schedule: - Day shift - Monday to Friday Supplemental pay types: - Yearly bonus Work Location: Hybrid remote in 9320 Aalst