Clinical Marketing Manager

CLINICAL MARKETING MANAGER
- Medical Devices- GhentWHAT IS OFFERED
- Have a major impact in the growth phase of a promising start-up by shaping the company message to resonate with our growing community of users.
- Join a motivated and entrepreneurial team with a mission to provide surgeons with the best tools to improve patient lives.
- Experience a positive company culture that values and encourages teamwork and motivates you to take initiative and think out of the box.
- Enjoy a competitive remuneration package fully adapted to your needs, including meal vouchers, group insurance, hospitalization insurance, and more.

ABOUT THE COMPANY

MindCapture is a niche talent partner for companies in biotech, life sciences & healthcare. Our partner is an innovative medtech start-up specialized in surgical imaging technologies. It is a growing and dynamic company with high traction from international innovators.

In order to support their growth, we are looking for a business developer to follow up on all leads and help them spread the word and build relationships based on all the possibilities of their imaging technologies.
- Envision, create, implement, and continuously refine our marketing strategy
- Define and enhance our company’s brand identity and value messaging
- Strategise, organise, and assist in creating captivating content to engage our target audience
- Stay up-to-date on the value and potential of our solution, along with relevant clinical background information.
- Coordinate the development of clinical-focused content, including patient cases, testimonials, and more.
- Collaborate with various teams (Clinical, Sales, R&D, QA/RA) and external partners to ensure high-quality and compliant communication.
- Maintain and update communication channels (website, social media) to align with current messaging and strategy.
- Create marketing materials such as congress booths, slide decks, LinkedIn and website posts, testimonials, videos, and more.
- Support lead generation activities from a marketing perspective, including participation in congresses.
- Coordinate the organization of teaching and knowledge dissemination activities like webinars, congress symposia, and user meetings.
- Measure the impact of marketing activities and adapt the strategy based on insights.

This position offers an exciting opportunity to contribute to our company’s growth and impact of their imaging technologies. Join our team and make a difference in improving patient lives.

REQUIRED COMPETENCES & SKILLS
- Bachelor’s or Master’s degree in Communication Science, Medicine, Biomedical Sciences, Biomedical Engineering, Pharmacy, Nursing, Physical Therapy, or equivalent through experience.- Minimum of 2 years of experience, preferably in marketing, in the industry (MedTech, HealthTech, Pharma) or a clinical environment.
- Hands-on experience with various platforms such as MailChimp, LinkedIn, CMS, and CRM systems.
- Fluent in English with excellent speaking, copywriting, and editing skills. Fluency in additional languages beyond English is a strong plus.
- Strong foundational knowledge of human anatomy, physiology, diseases, and treatment.
- Proficient computer literacy with a strong aptitude for self-learning.
- Enthusiastic and deeply interested in marketing and communication strategy.
- Creative mindset with a keen eye for detail.
- Entrepreneurial spirit and self-motivation.
- Passionate about digital media and its potential.
- Well-organized and able to work autonomously.
- Eager to learn and stay updated with industry trends.
- Strong team player with excellent communication skills.
- Knowledge of graphic design fundamentals (Illustrator, InDesign).
- Willingness to travel.