Senior Field

We are seeking an experienced Senior Marketing Events & Demand Generation Manager to join our dynamic team at Billtrust. In this role, you will play a pivotal role in driving both our event marketing strategy and demand generation efforts to fuel our growth within the FinTech industry. This position offers a unique opportunity to blend meticulous event planning with data-driven demand generation tactics, shaping the marketing initiatives of our fast-growing company.

**What you'll do**:

- **Strategic Event Planning**: Partner with marketing and sales teams to meticulously plan and execute industry conferences, negotiate sponsorships, manage booth presence, and host networking events
- **Demand Generation Strategy**: Develop and implement comprehensive demand generation strategies to acquire new customers and expand our footprint with existing customers. Utilize Account-Based Marketing (ABM) strategies to target high-value accounts, personalize marketing efforts, and drive qualified leads and accounts through multi-channel campaigns
- **Lead Nurturing and Conversion Optimization**: Optimize the lead nurturing process and conversion rates at each stage of the funnel. Collaborate with content marketing to develop engaging content tailored to the needs of target accounts. Utilize marketing automation platforms to design, execute, and analyze lead nurturing and scoring programs, ensuring timely and relevant communications to prospects
- **Data Analysis and Optimization**: Monitor and analyze campaign performance and marketing attribution data to optimize campaigns and provide actionable insights. Leverage data-driven insights and ABX tools to identify high-performing target accounts and optimize marketing efforts continuously
- **Collaboration and Alignment**: Collaborate closely with cross-functional teams including sales, product marketing, and customer success to align demand generation efforts with the overall go-to-market strategy. Cultivate relationships with event vendors, industry associations, and partner event teams

**What you bring to the table**:

- Bachelor's degree in marketing, business administration, or related field (or equivalent experience)
- 3+ years of experience in demand generation, preferably in a B2B SaaS environment
- Willingness to travel up to 30% to events in our GTM countries
- In-depth knowledge of demand generation strategies, tactics, and tools, with a strong focus on lead generation and conversion optimization
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent project management, communication, and collaboration skills
- Self-motivated and results-oriented, with a proactive approach to problem-solving and continuous improvement

This role offers the opportunity to thrive in a collaborative environment, where your passion for attendee experience and demand generation excellence will drive customer inspiration, prospect education, and market expansion.

**What You'll Get**:

- **Hybrid Work Environment**:Enjoy the best of both worlds with our inviting office spaces and the freedom to work remotely as well. #LI-Hybrid
- **A Culture that Lives its Values**: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
- **Flexible Working Hours**:We support your lifestyle
- the results are what count.
- **Opportunities for Growth**: Fuel your professional journey with a diverse range of development programs, from mentorship initiatives to specialized training tailored to your aspirations.
- **Recognition**:From Billtrust Bucks and CEO Shoutouts to Culture Champion and Founders Awards, our employees are recognized for hard work and outcomes achieved.
- **Minimal Bureaucracy**:An entrepreneurial environment of ownership and accountability allows you to get work done.
- **Unique Individuals**: We recognize the strength in our differences and champion diversity as a cornerstone of our forward-thinking culture. Join a team where unique perspectives and talents are valued and celebrated.
- **Benefits**: Enjoy a comprehensive array of country-specific perks and fringe benefits designed to support your well-being and enhance your overall experience at Billtrust.

**Who We Are**:
Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote