Sales and Go to Market Analyst

Faerch Group: Faerch Group is a leading European manufacturer of rigid plastic packaging for the food industry, committed to driving sustainability and innovation across the packaging value chain. The Commercial Excellence team sits at the heart of our commercial strategy, enabling data-driven growth across our markets. - Tasks: Customer Segmentation
- Design and maintain customer segmentation models to identify high-value accounts and opportunity segments
- Translate segmentation outputs into clear service and go to market strategies and prioritisation frameworks for the sales team.
- Continuously refine segmentation approaches in line with customer and market dynamics and strategic priorities. Sales Insights & Reporting
- Analyse sales performance across regions, channels, customer segments, and product lines to identify trends, risks, and opportunities.
- Work with Finance to define and develop dashboards and reporting tools that give real-time visibility into key commercial KPIs — including pipeline health, revenue attainment, win/loss rates, and cost to serve.
- Conduct ad hoc deep-dive analyses to support commercial decisions such as pricing, territory planning, and go-to-market strategy. Stakeholder Collaboration
- Present insights and recommendations to senior stakeholders in a clear, business-relevant manner.
- Work cross-functionally with Sales, Marketing, Finance, and Operations to align on data definitions, reporting standards, and commercial priorities.
- Serve as the go-to expert on customer and market data within the Commercial Excellence function. Data Quality & Governance
- Ensure the accuracy and consistency of sales and customer data used for analysis and reporting.
- Collaborate with IT and data teams to improve data infrastructure and analytical capabilities.
- Document methodologies and maintain a library of reusable models and templates. - Skills Required:
- Bachelor's degree in Business, Economics, Data Science, or a related field.
- 3-5 years of experience in sales analytics, commercial analytics, or business intelligence — ideally within a B2B manufacturing or packaging environment.
- Proven experience in customer segmentation and translating analytical outputs into commercial recommendations.
- Strong proficiency in Excel, SQL, and preferred at least one BI platform (e.g., Power BI).
- Ability to communicate complex data clearly to non-technical, senior audiences.
- Fluency in English Preferred
- Experience with CRM platforms, particularly Dynamics.
- Exposure to advanced data analysis (e.g., clustering, regression, propensity scoring).
- Background in the packaging, food manufacturing, or broader FMCG industry. - Powers of the Position and Success Criteria: Decision-Making Authority
- Owns the design and maintenance of customer segmentation models and sales reporting frameworks.
- Recommends commercial actions based on analytical findings
- Operates with a high degree of autonomy within the scope of the Commercial Excellence function. Success Criteria
- Quality and adoption of segmentation models by the sales organisation.
- Timeliness, accuracy, and business impact of sales insights and dashboards.
- Measurable contribution to commercial outcomes — e.g., improved customer targeting, pipeline growth, or sales efficiency.
- Stakeholder satisfaction with analytical outputs and cross-functional collaboration.
- Continuous improvement of data quality and reporting capabilities within the team. What's it like to be a part of Faerch Group? Working at Faerch, you will become part of an international group aiming to ensure a sustainable future by creating true circularity in food packaging. We are home to great people who are dedicated to achieving our purpose and elevating our business. We believe that your growth is vital to our success, and you can rely on us to invest in your professional and personal development. Faerch is an international business, powered by strong people. We are passionate about our products and purpose to lead the food packaging industry into true circularity. We hire to elevate. This means that we bring in people who share our dedication to raising the bar. People that continuously strive to develop.